By: SEO Mavens

TikTok is now among the fastest-growing social media platforms. It offers an opportunity for creators to reach out to every part of the world within seconds. Just as fast as your followers can increase on the platform, you might start losing them just that fast. So, if you have been seeing fewer TikTok followers of late, this is the time to assess where you’re going wrong.

In this article, we’ll discuss the 10 common reasons why you may lose followers on TikTok and provide actionable solutions on how to get your momentum back.

Irregular Posting Schedule

Consistency is one of the major keys in keeping an audience interested in you constantly. If your posts are sporadic, then nothing for a long period of time, followers will lose interest or just forget you even exist.

Solution: Create a routine posting schedule and stick with it. Posting at least 2-3 times per week can help you to keep up an appearance on your followers’ feeds. Postiz Introduce 17 Tik Tok scheduling tools that you may use. 

Lack of Variety in Content

This means that if you post similar content over and over, followers will easily get bored. The same kind of content being spewed out on a constant basis will inevitably build monotony in their minds and make them stop following your account.

Solution: Mix up the type of content you post: trends, educational, challenges, and behind-the-scenes. Variety keeps fresh and keeps your audience interested.

Not Engaging with Your Viewers

TikTok is about community. If you are not engaging with your followers-through comments, likes, or responding to DMs-your audience may feel ignored or unappreciated.

Solution: Devote more time to engaging with your audience. Respond to comments. Participate in challenges with them. Try to be more personable. Actually show your followers you value what they have to say.

Posting Content That Doesn’t Resonate

Your content might be of the highest quality, but if it doesn’t resonate with your audience, then that means they aren’t going to stick around. Due in time, followers might get bored because they might develop feelings that your content no longer corresponds to their liking.

Solution: Leverage TikTok Analytics to see what type of content your audience is engaging with most. Take notice of the videos that receive more views, likes, and shares, and create more content according to these insights.

No Usage of Social Media Management Tool

It might even cost you opportunities to schedule your content at better times, analyze performances, or strategize effectively. Simultaneously, the unstructured manner of doing things will turn out to be inconsistent and poorly planned, costing followers.

Solution:  Utilize a social media management tool that includes an AI assistant and allows scheduling of posts ahead of time.

Outdated or Irrelevant Content

As the trends on TikTok change, so does your content. Showing outdated content, or not changing with the present style of videos, makes it look stale on the account.

Solution: Constantly study what is in the trending circle within your niche to keep your content fresh. Renew your content strategy every couple of months to stay relevant and keep your audience engaged.

Unclear or Weak Branding

If your TikTok account doesn’t have an identity or proper branding, followers will not connect with your content at all. It’s way tougher to get a bigger fan base when you don’t have a well-established personal brand.

Solution: Build a personal brand for specific values, interests, and style. Keep the same tone, style, and theme in each video you publish so that your followers will know what to expect from your account.

Quality Issues with Videos

Low-quality audio or light, or low-quality editing of videos, makes the viewer lose interest in your content. There is so much great stuff on TikTok; it will not take long before viewers find their way elsewhere if your production values are low.

Solution: Spend some time working on video quality. Light your video well, make the microphone decent enough, and edit your videos to enhance clarity and appeal. A good production may mean a lot when it comes to keeping followers.

Over-Promotion or Selling

Continually self-promoting products, services, or self-brands without adding value is a major turnoff to followers. Yes, TikTok might be great for marketing, but it is all about finding the right balance between entertaining and promoting.

Solution: Focus on providing value for your audience: entertainer, educator, or relatable. A small percentage of your posts can be promotional; just make the promotion natural and organic, not ‘salesy’.

Not Jumping on Trends

TikTok is a trend-heavy platform, and hopping on those trends can get you in front of new followers. If you aren’t participating in trending challenges, sounds, or anything else, your content simply won’t be as discoverable.

Solution: Stay relevant to what’s going on with trends on TikTok and involve those in your videos. Again, just make sure any trends you participate in fit your brand or your niche.

Published by: Khy Talara