By: Strategy Achievers LLC
Life does not hand out roadmaps, does it? One moment, you are cruising along, and the next, you face a roadblock you never saw coming. For Dr. Sasitorn Sukkasem, or “Dr. Sas” as her friends and clients affectionately call her, these moments were not just obstacles—they were turning points that shaped her into a visionary entrepreneur and authority-building expert. Today, she empowers entrepreneurs to amplify their presence and scale their impact through her Crush It On Cam – Authority Amplifier events, redefining what it means to stand out in the marketplace.
Dr. Sas’s story starts in the warmth of Thailand, where she spent her childhood surrounded by family and familiarity. That comfort zone disappeared almost overnight when she moved to the United States at 11 years old. Imagine stepping off a plane, unable to understand a single word around you. While some might shrink from that culture shock, Dr. Sas saw it as her first big challenge. This is partly true. “I threw myself into learning English,” she recalls. “I translated every word with a pencil—they gave us books we could use—but I had to erase everything at the end of the year before returning the books to school.” Yet, she admits, she completely shut down socially during that time. “I didn’t talk for one year at school. I would talk at home, but school was different.” By her second year, however, things began to shift. She found her voice and started to come out of her shell. “Year two was better. I was able to speak and finally feel more like myself,” she shares. Dr. Sas even reflects on this transformative experience in an episode of her podcast, offering a deeper dive into that challenging yet pivotal period of her life. Watch the episode here.
Fast forward a few years, and life threw her another curveball—financial instability, followed by the crushing experience of bankruptcy. Many would crumble under the weight of such loss, but Dr. Sas had a different perspective. “I told myself, ‘This isn’t the end; it’s a reset button,’” she says. And reset she did. She took small, deliberate steps to rebuild her life, always keeping her vision of a better future in focus.
One of the most vivid chapters of her journey came when she became a single mother. She often jokes about the sheer chaos of juggling parenthood and a career. “There were nights I would feed my son with one hand and draft emails with the other,” she laughs. But it wasn’t just about surviving—it was about showing her sons what perseverance looked like.
Today, that relentless determination is at the heart of her work. As the founder of Crush It On Cam, Dr. Sas helps entrepreneurs find their voice and step confidently into the spotlight. Her work goes far beyond teaching camera techniques; it is about peeling back the layers of fear and self-doubt that hold so many people back. “The camera isn’t just a tool; it’s a mirror,” she explains. “It reflects who you are and what you stand for.”
What makes her approach unique is how deeply she connects with her clients. A participant hesitated to share her story in one workshop, worried it was not “special enough.” Dr. Sas encouraged her to lean into the vulnerability, reminding her that every story has the power to inspire. “The tears were flowing, but so was the breakthrough,” one attendee recalled. That is the magic of Dr. Sas—she does not just teach; she transforms.
Her philosophy is built on what she calls the 3E System: Empower, Express, Elevate. It is a step-by-step guide to owning your story, sharing it authentically, and using it to make a difference. She believes that everyone has a story worth telling, no matter their background. And she walks the talk—her life is a testament to the power of embracing your narrative, flaws and all.
Dr. Sas also encourages her clients to keep learning, no matter where they are in life. She often talks about the books, podcasts, and workshops that have shaped her thinking. “Growth is a lifelong process,” she reminds her audience. “The moment you stop learning, you stop living.”
What sets Dr. Sas apart isn’t just her impressive achievements—it’s her authenticity. She doesn’t shy away from discussing her failures or the moments she wanted to give up. In doing so, she’s become a beacon of hope for anyone who’s ever felt lost or stuck. “Your story is your superpower,” she often says. And when she says it, you believe her.
Her journey reminds us that resilience isn’t about never falling—it’s about rising, again and again, with a little more wisdom and a lot more courage. Dr. Sas doesn’t just teach people how to overcome challenges; she shows them how to turn those challenges into stepping stones for something greater.
If there’s one lesson from her story, it’s this: No matter where you are or how far you feel from where you want to be, you already have the tools to transform your life. Sometimes, it takes someone like Dr. Sas to help you see it.
Published by Mark V.
