Actress and musician Paulina Singer is making waves with her powerful new music video, “Time.” Known for her acting roles in hit shows like “South of Hell” and “Dead of Summer,” and most recently, her standout performance in “Power Book III: Raising Kanan” Singer showcases her musical talents and thought-provoking storytelling in “Time.”
Time is not just a song; it’s a social commentary wrapped in captivating melodies and compelling visuals. In this thought-provoking video, Singer delves into the complexities of modern society’s hustle mentality and its impact on our lives.
In her own words, Singer describes the meaning behind Time:
“The song is about the indoctrination of the hustle mentality into our communities. With the popularized need to work oneself into exhaustion, there is then a heightened need for things that initiate heavy relaxation, such as substances, experiences, and the rise of wellness as a luxury versus a part of everyday life.”
Time is a lyrical journey through the complexities of modern life and the emotional turmoil it can bring. The opening lines, “Everybody’s mad, I been reading sequels,” suggest a world filled with frustration and constant change. The mention of finding sequels on a milk box conveys a sense of disconnection and confusion, asking if anyone is truly present in the moment.
The recurring theme of anger and dissatisfaction continues as Singer describes how people are mad at things they can’t seem to grasp, perhaps symbolizing the intangible nature of their desires and ambitions. The line “Got a screw loose ’cause you ain’t got no rest” highlights the toll that the relentless pursuit of success can take on one’s mental well-being, emphasizing the importance of letting go and finding peace.
The chorus, with its repeated refrain of “What a time,” underscores the paradox of life. Singer acknowledges that real-life setbacks can make it challenging to make plans and achieve goals when our minds are preoccupied with the demands of the world. The reference to the rent being due suggests the ongoing pressures of life and the need to find moments of respite.
The verses touch on personal trauma and the hope for growth and resilience. Singer mentions “seeing signs from up high,” hinting at a spiritual or introspective awakening. The feeling of having “already gone and come back” signifies a transformation or personal evolution.
The music video shot by Claribel Tejada takes a keen focus on how the female archetype is affected by the rise of the hustle mentality and the unrealistic expectation
placed on her when the male archetype is compelled to conform to society’s mainstream views of success. Singer challenges us to question, “When his worth is judged by his ability to align with society’s mainstream views of success, what is her worth judged by? Her ability to be his peace?”
“Time” is not just a song; it’s a conversation starter. It shines a spotlight on the societal pressures that affect us all and urges us to reflect on our values and priorities. Singer’s evocative storytelling and emotional delivery in both the song and music video make the visual a must-watch for anyone seeking thought-provoking art.
As Singer aptly puts it, “The sequel of a story is still being written, and it will uncover different ideas as more pieces are exposed.” Time is a call to action, an invitation to engage in dialogue, and a reminder that we all have a role to play in shaping our world.
Time is available now on all major streaming platforms, and the music video can be viewed here.
