As if there was actually a hereditary gene for music inclination, even the great-nephew of the late American jazz singer, Ella Fitzgerald, is building his path in the industry of entertainment. Ella Fitzgerald was fondly called Lady Ella, the First Lady of Song, and the Queen of Jazz, and taking inspiration, Oscar “Ofoesho” Roberts is establishing his presence in the entertainment scheme.
Oscar “Ofoesho” Roberts’ career in music has been a long time in the making. It essentially started even before he was born, if the fact that his interest in music is by the direct influence of his father, who also pursued a career in music and acting. Growing in a religious and musically-inclined family, and later being uprooted from Virginia to Los Angeles for the Roberts patriarch’s career, established the significance of music in his life.
His early ventures in the creatives were writing poetry and rap songs, which served him well as these activities developed his wordplay. Later came the time to take music and acting to the next level, and throughout the years, he worked with numerous high-profile talents.
Meeting an artist by the name of Juvahn literally changed his life. They bonded over the visions they wanted to realize and the changes they want to bring into the entertainment industry and then came the seedling of a concept, which budded and eventually bloomed into what now is known as Juvahn Victoria, Inc, a small empire that keeps growing by the day.
Juvahn Victoria, Inc. is a music and entertainment company founded by Oscar “Ofoesho” Roberts. Based in Los Angeles, California, they strive to provide an environment where they can empower their artists and build them up to become start. It has a strong team that provides various services: in-house studio production and engineering, songwriting and artist development, social media marketing, and publicity and branding━assets essential to further the careers of young creatives and allow them to thrive in the competitive industry of entertainment.
The company has begun its efforts to establish itself as a common household name as it acquired JV studios, a recording studio in Burbank, and launched a Juvahn Victoria Clothing Line. In developing the artists’ creativity and their branding and marketing, they help turn their passions and skills into something they can earn a living off. So far, they have signed three artists and three producers, and they have released multiple singles and video releases as well.
The COVID-19 pandemic has been detrimental to all industries in all countries worldwide due to the restrictive measures to prevent the spread of the disease. Still, impressively, Juvahn Victoria, Inc. seems to be growing at its own pace, regardless of the pandemic. All the achievements as mentioned earlier were completed only during the pandemic.
Oscar “Ofoesho” Roberts is extremely excited to change the narrative for artists under their company and, in effect, the entertainment industry itself. “I use God and greatness as my motivation and recipe for success,” he says, about how he sees his competition, “I don’t use jealousy and envy as fuel.”
Learn more about him and Juvahn Victoria, Inc. on this website.