Marcela Alonso is making her mark in the indie filmmaking scene in New York City. With a keen eye for talent and a fresh approach to storytelling, Alonso is venturing into new territory in the film industry. In her latest creative project, Alonso—actress, influencer, podcast personality, and the entrepreneurial force behind Latina Productions—has debuted her first short film, On the Air with Ariel. The film showcases Alonso’s ability to blend various entertainment backgrounds, pairing established actors with performers who may not be as conventional, creating a captivating indie project that is capturing the attention of both audiences and critics.
Directed by rising filmmaker Alexander Justin Gonzales, On the Air with Ariel features the engaging Ariel Demure alongside seasoned actress Dorian Frankel. The narrative delves into the complex relationship between a sharp, outspoken podcast host and her combative producer, offering a compelling storyline that mirrors the vibrant, often unpredictable world of New York’s entertainment industry. By focusing on the dynamic between these two characters, Alonso highlights the tensions and challenges that come with creative collaboration, particularly in the fast-paced world of media and entertainment.
Alonso financed the entire production independently through Latina Productions, a decision that reflects both her dedication to maintaining artistic integrity and her ability to navigate the evolving landscape of the entertainment industry. Her commitment to independent filmmaking is further demonstrated through her hands-on approach in overseeing every aspect of the film’s creation. Now, with the project complete, she is taking a proactive stance in engaging with the community, launching a campaign to help bring On the Air with Ariel to prestigious global film festivals, where it can reach a wider audience and gain the recognition it deserves.
“My goal isn’t just visibility—it’s about expanding the conversation,” Alonso explains. “This project has the potential to highlight SAG’s inclusivity efforts, create opportunities for cross-industry collaboration, and challenge traditional industry perceptions. We are hoping for a significant impact through storytelling that resonates with people from all walks of life.”
The choice to finance On the Air with Ariel independently not only gives Alonso creative freedom and control over the project but also allows her to shape the film’s direction and message in a way that aligns with her personal vision. By working with a mix of established and unconventional talent, Alonso demonstrates that indie films can offer diverse voices and stories that appeal to a broad and inclusive audience. This model of filmmaking—one that prioritizes creative freedom over industry norms—serves as a challenge to traditional filmmaking paradigms, offering new possibilities for both creators and viewers alike.
“It’s an opportunity for anyone who believes in independent cinema and innovative storytelling to make a difference,” Alonso says. “I hope that my efforts will inspire others to pursue their own creative projects, regardless of the limitations they might face. The power of indie cinema lies in its ability to tell authentic stories that aren’t confined to mainstream expectations.”
For those interested in learning more about On the Air with Ariel and its talented team, additional details can be found on IMDb, where the film is receiving recognition for its innovative approach and the fresh perspective it brings to the indie film community. Alonso’s unwavering commitment to creating meaningful dialogue through film is evident, and she is eager to share the final product with audiences around the world. As her journey continues, it’s clear that Alonso is poised to make a lasting impact in the world of independent cinema.
Published by Joseph T.
