Maaleak Wilbur has a natural propensity to recognize and ride the latest internet and social media marketing wave. Even at the young age of 20, he has already built a successful brand on social media. Wilbur is also instrumental in helping numerous other influencers and internet celebrities grow their following and scale their brands.
His prodigious career developed both through sheer talent and necessity. Maaleak Wilbur led a turbulent childhood. He was put into foster care when he was only four years old. During his time in the foster care system, Wilbur went to four different foster homes, three residential homes, and a few group homes. Add to all that; he was also put under the witness protection program.
These early life experiences instilled in Maaleak Wilbur the need to become self-reliant. He first fully recognized his passion for digital media at the age of eight when he fell in love with gaming. When he was twelve years old, Wilbur already developed a gaming fanbase and had over 30 thousand subscribers on YouTube.
Unfortunately, the instability of his living conditions dashed his burgeoning popularity as a gamer. Maaleak Wilbur was put back into the foster care system, and he lost access to his YouTube channel. A year later, he quickly developed similar popularity in the leading social media platform at that time – Facebook. Wilbur started making videos where he gave relationship advice, and his viewers adored him for his personality. At the peak of his Facebook career as a teenager, he gained over 100 thousand followers. Around this time, he also started helping his friends grow their Facebook following. These experiences marked the beginning of a lifelong commitment to assisting others in reaching a wider audience.
With his eyes keen on the latest online trends, Maaleak Wilbur decided to switch platforms in 2015, this time to Instagram and Snapchat. Once again, the young teenager amassed over 120 thousand followers. However, circumstances once again got in the way. Since he was in the witness protection program, he could not gain too much access to publicity for his own safety. For a time, the program sieged his social media pages.
Finally, when Maaleak Wilbur turned 18, he was legally capable of leaving the program and leading a life for himself. The self-made social media marketing expert initially worked a few jobs to afford rent and other necessities. He also taught himself about trade and investment; he later integrated the skills he developed into his passion for social media.
Today, Maaleak Wilbur has gained a network of over 1 million followers across all his social media platforms. He also manages over 50 million followers on various social networking sites, including TikTok, Instagram, Snapchat, and YouTube. Continuing on a mission the prodigy discovered earlier in his life, Wilbur helps upcoming influencers establish their online presence, build their brands, and gain their own audiences. He also creates relationship and educational content with his signature relatable style.
“What motivated me to build my own brand was because I wanted a platform where I can tell my own story and show kids that they too can do anything they put their mind to,” relates Maaleak Wilbur.