The world of rock music, driven by passion and powerful beats, has always been a haven for musicians aiming to leave a mark. Among the emerging gems, Four Thirty Four, a hard rock band from Central Virginia, stands out prominently. On May 30th, they released their exhilarating new single “High Roller,” and its ripples of success have been echoing across the music scene ever since.
What marked the enormity of this release was its immediate reception. “High Roller” not only became the #1 single added to radio stations in Secondary Markets, surpassing esteemed artists like Corey Taylor, Halestorm, and Pop Evil, but it also clinched the top spot in being added to Mediabase. For those uninitiated, Mediabase is an industry titan, monitoring radio airplay across 180 US and Canadian markets. It provides indispensable analytical tools, charts, and insights that shape the trends of the music world. So, for Four Thirty Four to dominate this space heralds their undeniable momentum in the industry.
By the week ending August 8th, 2023, “High Roller” further triumphed by landing at #26 on the SMR Top 50 Mainstream/Active Rock chart. This achievement is monumental, considering the vast ocean of talent it competes with. For the charts and more, one can always look here.
Behind this masterful single is Stryker Records, with distribution managed by Ingrooves, a company under the Universal Music Group umbrella. And while it was launched on radio on May 30th, the world of music streaming platforms welcomed “High Roller” on June 9, 2023.
Diving into the origins of Four Thirty Four, the band came to life in 2019. Comprising Mike Vernon on vocals, Craig Coyner playing bass, Scott Jordan with his guitar, and Greg Baker on drums, the band’s ethos is evident: No fads. No gimmicks. No trends. Their grounded approach, combined with an innovative twist on music, bore fruit with their “Gold EP” and singles like “Red Eye.” Their music isn’t just recognized locally; it has found its way to international ears, particularly in the UK and Australia. This journey is enriched by stage performances, collaborations, and a management deal with industry leaders, Extreme Management Group (EMG).
It’s worth noting the incredible impact of artist manager Jason Schrick of EMG. His expertise and connections have been instrumental. Recently, he facilitated the band’s collaboration with the multi-platinum record producer, Malcolm Springer, at the renowned East Iris Studios. This partnership promises more stellar music from Four Thirty Four, showcasing their unique blend of talent, innovation, and dedication.
Speaking of dedication, the band members’ individual stories further illuminate their shared journey. Michael Lee Vernon, or Mikey V, the lead singer, and frontman, has traversed a path that spanned various genres, inspirations, and life experiences. His early days in Iowa, military service, and passion for music, all culminated in his current role with Four Thirty Four. On the other hand, Scott Jordan, the band’s guitar player, carries with him a rich tapestry of musical influences, from outlaw country to punk. His previous experience, partnerships, and continued evolution in the music scene, contribute immensely to the band’s unique sound.
Together, these artists, with their distinct paths and shared vision, promise their fans and the world of rock a wild, unforgettable ride. As “High Roller” soars through the charts, one thing is certain: Four Thirty Four is just getting started.
