“When the topic shifts to Latin and hip-hop hospitality in New York City, his name invariably rises to the forefront. He has forged a reputation characterized by profound industry respect and exceptional business acumen, owing to his remarkable events, marketing expertise, and unmatched hospitality. He is genuinely one-of-a-kind.”
On October 19, 2023, New York City witnessed a historic moment as Sketchie Entertainment Group, under the visionary leadership of its founder Joel “NaeSketchie” Molina, orchestrated an unprecedented birthday celebration. The event garnered such immense interest that it led to the temporary closure of the iconic 16th Street between 9th and 8th Avenue in the heart of Chelsea, New York City. This exclusive extravaganza unfolded at the prestigious PHD Rooftop within the Dream Hotel, Providing breathtaking views of the Empire State Building and stunning vistas of the New York City skyline, impeccable service, and a luxurious ambiance that perfectly complemented the night’s festivities.
NaeSketchie, known for his exceptional event planning and top-notch hospitality, spared no expense in creating an unforgettable birthday celebration. The guest list for this exceptional event included influential individuals from various fields. Notable attendees encompassed Jonny Roxx, also known as OVOROXX, and DJ Spade, both closely affiliated with Drake’s team. Furthermore, respected members of the Red Bull team, who have consistently supported NaeSketchie for nearly a year, were in attendance. Red Bull’s unwavering presence at his events was emphasized by NaeSketchie’s appreciation, stating, ‘I’ve never encountered such an inspiring, intelligent, and united team as Red Bull. It’s like a family; they make me feel like myself. From the moment we discuss the future, it’s not an ‘I’ thing; it’s a ‘we’ thing.
Representatives from DIAGEO, a major liquor brand conglomerate, were also present. Mark Ghansam, the “area manager for DIAGEO,” and Chris Dolan, the “Premise Manager,” represented one of their liquor brands, Don Julio 1942. The night was unforgettable and extraordinary, with these distinguished guests adding an extra layer of charm and excitement to an already memorable evening. Besides celebrating NaeSketchie, he’s been championing Latin and hip-hop culture for over a decade. “The industry needs people like him; they are the ones connecting the dots.” Renowned DJs like DJ Camilo, Benny Paulino, and DJ Lilo kept the audience thoroughly entertained.
NaeSketchie’s commitment to elevating the hospitality experience and celebrating diversity was once again on display, making the night truly unforgettable for all in attendance. This choice of venue further solidifies his reputation for hosting events at exclusive and highly sought-after locations, not just in New York City but also in Miami and other major cities around the world. His dedication to creating culturally significant and inclusive events has firmly established him as a prominent figure in the entertainment industry.
About Sketchie Entertainment Group:
Founded by Joel “Naesketchie” Molina, Sketchie Entertainment Group is an innovative hospitality company known for curating exceptional events and experiences that leave a lasting impact on attendees. Renowned for their unique approach to event planning and hospitality, Sketchie Entertainment Group continues to set the standard for unforgettable celebrations.











