In today’s digital world, media exposure has become critical for individuals and companies seeking to expand their reach and impact. Designers From Russia and Smart Brand are two standout brands for those looking to make a mark in the Russian fashion, design, and beauty industry.
Tamara Rutskaya is a journalist, PR specialist and owner of Smart Brand, TV presenter, VJ/interviewer, founder, and editor-in-chief of Designers From Russia. Tamara saw a need and filled it. She wanted a platform where all Russian talents in the fashion industry could be adequately documented and shine.
This, for her, was an opportunity to make sure all Russian talents, especially in the fashion, beauty and design industry are not lost in the sea of the unfamiliar and that there is adequate representation and collaboration. So, in 2016, Designers From Russia were born. Designers From Russia has grown into a successful and one-of-a-kind project — an online publication dedicated to entertaining and educating its readers on the latest news, trends, and insights about the Russian fashion, design, and beauty industry. Tamara’s interest in fashion began as a hobby, which she developed as a child, although she went to training as a lawyer in college. After that, she worked in PR and modeling before creating Designers From Russia.
Tamara’s extensive experience in the field has made her an expert in media relations, making her a sought-after figure in the industry.
As the owner of Smart Brand, Tamara has established a full-cycle PR & SMM agency offering various services to help companies increase their media exposure. Smart Brand has the expertise and tools to help brands achieve their goals, from public relations and social media marketing to event planning and influencer outreach.
Tamara’s unique approach to media relations sets Designers From Russia and Smart Brand apart. As a member of the Union of Journalists of Russia, the International Federation of Journalists, Resident in The International Society of Female Professionals, and the Russian PR Union, Tamara profoundly understands how the media works and what journalists are looking for. This allows her to create compelling media campaigns that get results.
Tamara’s expertise has not gone unnoticed. She has been recognized as one of the top 100 people in a glossy magazine, and her work has been featured in numerous print and online publications. She is also an international lecturer and TV expert, making her a well-respected figure in the industry.
In addition to her work with Designers From Russia and Smart Brand, Tamara is also a community organizer and author. She has established a lecture hall for entrepreneurs in Krasnogorsk and created a creative journalism course in Russian and English, along with a manual.
Overall, Tamara’s unique approach to media relations and her expertise and experience have made Designers From Russia and Smart Brand valuable resources for individuals and companies seeking to increase their media exposure in the Russian fashion, design, and beauty industry.
