By: Maria Williams
Step aside, traditional collectible shopping—Dappz Sports is rewriting the playbook. Founded by the visionary Matt “Dappz” McGuckin, this company has turned a niche hobby into a dynamic, around-the-clock live-shopping experience. From the heart of Los Angeles and recently announced that they’ve expanded into the buzzing streets of New York, Dappz Sports isn’t just following trends; it’s creating them.
Since its inception in 2019, from a single TikTok stream from his bedroom to a bustling studio empire, Dappz Sports prides itself on being synonymous with innovation. The company launched live shopping within the trading card hobby, allowing fans to experience the thrill of the ultimate trading card ripping rush—from the comfort of their homes. And according to the founder, Dappz, it wasn’t just timely; it was visionary, and well positioned during the unexpected demands of the lockdowns in 2020.
Today, Dappz Sports stands as the largest online platform in the trading card and signed memorabilia realm, boasting a reach that averages over 15 million views per month. The brand’s appeal stretches across traditional sports leagues like the UFC, NFL, and NBA to the enchanting universes of Star Wars and Marvel, ensuring there’s something for every fan.
With each live stream, Dappz Sports not only entertains but educates, offering insights into the worlds of sports and entertainment that are as informative as they are engaging. From detailed card breakdowns to expert commentary on memorabilia authenticity, Dappz provides a comprehensive experience that appeals to both the curious newcomer and the seasoned collector.
By engaging with live streams, viewers don’t just watch; they participate. They chat with hosts, influence the content, and make purchases in real-time, turning passive viewing into an active, engaging experience. This engagement is enhanced by the integration of celebrities and athletes who occasionally drop in to share their stories and promote special editions of collectibles, adding another layer of excitement and exclusivity to the Dappz Sports experience.
The recently announced partnership with Hostage Tape, a pioneering brand in sleep wellness, marks another strategic move in Dappz’s expansion. This collaboration, announced amidst the ever-growing viewership of Dappz’s 24/7 live streams, introduces a novel form of advertising in the live-shopping space. Hostage Tape’s products will not only appear in streams but also as samplers with purchases, blending product visibility with direct consumer engagement.
“Having Hostage Tape choose us to partner with, alongside their UFC deal, shows how promising the live-shopping is,” Dappz expressed during the partnership announcement. “This is where advertising dollars are going, and we just happen to be on the forefront of this booming movement. This is the evolution of ad spend and you’re going to start seeing more brands go down the TikTok and live-shopping route to get in front of the most viewers possible.”
As Dappz Sports grows further, it remains at the forefront of the live-shopping phenomenon, reshaping how brands interact with their audiences. With plans to push its visionary live shopping experience into more retail industries and global markets, the company is not just riding the wave of digital transformation—it’s making the waves.
For anyone doubting the impact of innovative online engagement, Dappz Sports stands as a testament to the power of adapting and leading in a digital-first world. Whether you’re a seasoned collector or a new enthusiast, they are crafting the future of fandom—live, interactive, and unstoppable.
Published By: Aize Perez
