By: Jon Stojan
Cliftun has officially arrived. The Los Angeles-based artist has just hit a significant milestone, breaking into the Top 40 on the iTunes Hip-Hop/Rap Charts with his latest release, “The Inevitable.” More than just a song, it’s an anthem for a generation glued to screens, watching the world unravel while chasing viral success. With a beat that hits like an adrenaline shot and lyrics that ask the haunting question, “who’s gonna be the first to blow?”—Cliftun delivers a hard-hitting track that proves he’s already on his way up.
Created in collaboration with producer Antony Payne, “The Inevitable” came to life amid the pandemic when the idea of a night out felt like a distant memory. Every Tuesday, Cliftun and Payne locked themselves in a studio, surrounded by family, good food, and the drive to craft something undeniable. Years later, their work has paid off. The track is now charting among industry heavyweights, a testament to Cliftun’s ability to resonate with listeners on a massive scale.
Unlike many independent artists still trying to find their footing, Cliftun moves with the confidence of someone who already knows he belongs in the conversation. His music doesn’t just borrow from the past or lean on trends—it disrupts. Citing influences like Jean Dawson, KSI, and Tyler, the Creator, Cliftun thrives in that space between alternative and mainstream, where raw authenticity meets undeniable hooks.
The making of “The Inevitable” wasn’t a sterile industry-driven process but a labor of love. Payne would craft the beats, Cliftun would write, and together they’d fine-tune every detail until it felt inevitable—like a song that had to exist. Now, with the song breaking into the charts, they created something that truly connects.
Cliftun approaches music with an inclusive mindset, seeing it as a universal language that resonates with people from all walks of life. Rather than simply sharing his journey, he strives to create something that reflects collective experiences—turning emotions and stories into sound. His work emphasizes the idea that music has the power to express what words sometimes cannot, offering listeners a sense of connection and understanding. With The Inevitable, he continues exploring this approach, crafting a sound that feels personal and expansive.
The music video for The Inevitable came together in a short span of time, yet it carries a dynamic energy that enhances the song’s atmosphere. The visuals align with the track’s intensity, creating a sense of movement and urgency that draws the viewer in. The video reflects moments of tension and excitement through its pacing and imagery, adding another layer to the experience. Rather than relying on elaborate production, it makes the most of its raw energy, offering a glimpse into the emotions and unpredictability that shape the music and the world around us.
With a wish list of dream collaborators, including Doechii, Billie Eilish, Chappell Roan, Brakence, Mk.gee, and Lana Del Rey, Cliftun isn’t afraid to aim high. But if “The Inevitable” is any indication, it’s only a matter of time before he’s mentioned in the same breath as those artists—not as a fan, but as a peer.
Listen to Cliftun on Spotify and follow him on Instagram to see what’s next. If there’s one thing sure about Cliftun, this success is just the beginning.
Published by Stephanie M.
