The Life Coach School sets the standard for certification in the coaching industry. A survey of its students reveals that some come for personal transformation, some come to find more fulfilling lives, and some come with a desire to impact the world around them. No matter their reasons, the school’s founder, Brooke Castillo, believes each student has come to the right place.
“Hundreds of Life Coach students have completed the program and are coaching their own students in rewarding careers,” says Castillo. “We start by mastering the coaching model that enables us to overcome our own challenges. We teach you what is possible in your life with this self-coaching model, and then we empower you to use it to impact the world around you.”
Brooke Castillo discovers the coaching model that launched the Life Coach School
The fifty-million-dollar business known as the Life Coach School sprang from the power of Castillo’s revolutionary coaching model. It is a model that rocked Castillo’s personal life as well as the entire coaching industry.
Castillo left college with a degree in psychology and a goal to become a therapist. As she worked with hundreds of clients, she acquired more and more insight into the mind’s inner workings. “I began to understand that the things we do or don’t do have little in common with our willpower or desire,” she explains. “I noticed that we encounter most of our problems because we don’t understand how our mind works and how it interacts with our world.”
Castillo’s epiphany came when she heard another life coach say, “Your thoughts create your feelings.” In one brilliant moment of clarity, her training in psychology, self-improvement, and coaching combined to show her five critical things that impact people’s lives. Inspired, she sat down immediately to outline what is now the Life Coach School’s five-step coaching framework.
“Circumstances are the neutral occurrences we can’t control, and they are always the first things that affect us,” Castillo explains. “Thoughts, or the over 60,000 sentences running through our brains each day, are the second. Feelings are the vibrations in our body caused by our thoughts, and actions and results follow.”
Castillo had spent years studying circumstances, thoughts, feelings, actions, and results individually which eventually led to her understanding how they work together. The self-coaching model she wrote that day asserts that circumstances spur thoughts, thoughts create feelings, feelings drive actions, and actions cause results.
“In that moment, I understood perfectly how my life worked and how it interacted with the world,” explains Castillo. “I immediately applied this model to my own life and to the lives of my clients. My business increased, and clients began asking how they could help others with this self-coaching model.”
Becoming a certified life coach at the Life Coach School
After founding the Life Coach School, Castillo split her practice into two parts. In the Get Coached in Self-Coaching Scholars program, she and others coach clients and help them achieve personal growth. The other half of her practice involves certifying life coaches who have mastered the five-step model to help other people.
“So many of my clients and Get Coached Scholars decide they want to become life coaches,” observes Castillo. “The desire to better your life and the lives of others often go hand in hand. The self-coaching model is first and foremost a tool we use to make our own lives better. As I use that tool to coach myself, I am constantly creating tools to help the people around me. As you go through our training, you will develop your own foundation and create tools to impact the world around you.”
Every day, certified life coaches from the Life Coach School use the five-step framework to perform meaningful work, explore their own potential, and make a difference in people’s lives, but before they can reach out to help others, they must first find their own solutions. At the Life Coach School, students learn to take responsibility for thoughts, feelings, actions, and results. Mastering this life-changing framework enables them to transfer the benefits and breakthroughs to the people around them. This profoundly significant work is not easy, but encouragement and accountability from a supportive community make it possible.
“At the Life Coach School, we are a close-knit and highly motivated team,” says Castillo. “You’re joining a community where people will build you up and push you to do your best work. We are committed to managing our own thoughts and getting results. When you can do that in your own life, you can help others do the same.”
The self-coaching framework is the key. Like a pebble tossed into a still pond, it creates ever-expanding ripples that reach farther and farther. Castillo’s school empowers people to apply this framework to their own lives, and many go on to spread the breakthrough they experience to others in need of change.
“Years ago, I created the Life Coach School for the first clients who came to me with a desire to change themselves and the world around them,” Castillo concludes. “Today, I am proud to lead a multi-million-dollar program that continues to grow, evolve, and better the lives of thousands. Best of all, hundreds of new students are constantly joining me on this fulfilling journey.”
