Developing and marketing a business that works takes a lot of planning and organization skills. When the goal is to establish a company that is grounded and profitable, getting help is always a welcome option. Eliza Buchanan of Buchanan Beauty is breaking professional norms by teaching fellow makeup artists how to develop their own business.
Having started from the bottom before establishing Buchanan Beauty, Eliza can relate to the hardships that struggling makeup artists experience. Challenges are quite reasonable when one is only beginning. Having no connections in the beauty and fashion industry can be very frustrating for most people, especially if the primary goal is to get recognized to attract clients.
Eliza went through the exact same thing. Unlike her, however, she is giving other makeup artists the guidance they need through her online course known as “From Sinking to Soaring: Everything You Need to Create a Profitable Beauty Business.” The course gives participants a comprehensive knowledge of what to expect if they wish to penetrate the industry.
In Eliza’s case, it took some time before she finally discovered the formula that will work for her brand of artistry. She disciplined herself to study by attending free webinars, paid online courses, and reading as many books as she could that were related to the career she wanted. She was already working but continued to sharpen her skills through education, research, and experience. As more people began to take notice of her makeup skills, even more projects started to come in.
The online course Buchanan Beauty is offering begins by teaching participants the importance of developing an impressive profile. It also includes how to set up rates without hurting other members of the industry, how to build one’s network, and how to approach potential clients. Participants will also learn how to make an active business proposal, how to make a website, and how to make an aggressive social media marketing campaign across all possible platforms.
Aside from her desire to help raise the value of other artists, Eliza also advocates using only products that are free from animal cruelty. It means that the testing of these products before they are sent out in the market did not violate any living animal. She is also very passionate about helping to preserve the environment. Eliza and her team use only compostable tools like a bamboo lip applicator.
Eliza understands how difficult it can get when one is just starting. Every entrepreneur needs a mentor to speak wisdom, give reminders, and process experiences with. Fortunately, for the next generation of makeup artists, they have Eliza to teach them the ropes.
The young business owner is promising to believe in the inherent ability of each of her participants to boost their confidence. When Eliza was starting, she didn’t know who to ask for support and didn’t know where to start. So, she designed her business to get rid of that vicious cycle and start a new one to help others.
Eliza can be reached by email or by phone at (541) 638-0828. Additional details about Buchanan Beauty are available on their website. Samples of Eliza’s work are available on Instagram.
