What does success truly depend on? Is it passion, strategy, or talent?

According to Kristin Kaufman, founder of Alignment, Inc.®, a leadership coaching consultancy, success and true achievement only come when individuals and organizations operate in alignment with their values, strengths, and goals. And Kristin believes ongoing self-awareness is a basic fundamental for all leaders to become successful.

Kristin has over 25 years of experience in corporate leadership. She has turned her thorough understanding of business and human development into a powerful methodology for leadership success.

Kristin’s consultancy launched in 2007. The firm helps individuals, teams, and organizations achieve their highest potential by connecting personal strengths with organizational goals. Over the years, she has worked with Fortune 500 companies such as Hewlett-Packard and Amazon Web Services, as well as non-profit organizations including IDEA Public Schools and the Boys & Girls Clubs of America.

“Alignment is when a person loves what they do, they are good at it, and most importantly, it is tied to something greater than yourself,” Kristin explains. This principle is the foundation of Alignment, Inc.®.

Leadership Coaching and Assessments

Kristin believes in Alignment at Work®, a program that connects and aligns individual and team strengths with organizational objectives. Her coaching and consultative plans are anchored around each client’s specific needs, goals, and challenges. She provides:

• Strategic leadership assessments: Using certified tools like Lominger Voices 360, Myers-Briggs Type Indicator®, The Leadership Circle, MAP (Maturity Assessment Profile), StrengthsFinder, and DISC, among many others, she provides clear snapshots of current capabilities.
• Executive, team, and group coaching: She helps leaders integrate their strengths with performance goals, builds and motivates teams, and manages transitions.
• Action learning workshops and facilitation: She guides teams and boards through structured problem-solving and strategic alignment exercises.
• Consulting services: She offers custom-designed strategies for organizational effectiveness, including sales alignment, board retreats, and go-to-market planning sessions.

Kristin also focuses on adult development, a field that examines the evolution of leadership capacities over time. She incorporates psychological principles and assessment tools so that leaders gain self-awareness and build skills for sustainable performance.

Books, Speaking, and Education

Kristin is also a prolific author. Her acclaimed series, Is This Seat Taken?, explores life reinvention and second-half successes. Her third book hit bestseller lists immediately upon release. The books show how meaningful alignment begins with self-awareness and intentional action.

She also shares this concept through public speaking, online courses, and workshops. The topics she explores include leadership alignment, team effectiveness, and using personal strengths to achieve organizational goals. 

She has addressed audiences ranging from corporate boards to educational leaders, including her early work with the NYC Leadership Academy, where she coached principals and top executives as part of a citywide reform initiative.

Online education programs allow her clients to engage with Alignment at Work® principles at their own pace. These courses teach participants how to utilize self-awareness for actionable results for themselves and their teams.

The Kristin Kaufman Competitive Advantage

Several factors distinguish Kristin and Alignment, Inc.®:

• Real-world leadership experience: Having led large teams in Fortune 500 companies, Kristin understands the complexities of corporate life.
• Customized coaching: Every client’s engagement is designed around their specific context, challenges, and objectives.
• Integration of assessment and development: Her approach combines quantitative assessments with comprehensive insights into human development.
• Commitment to giving back: Alignment, Inc.® contributes a portion of revenues to charitable organizations like Rotary International. This shows Kristin’s belief that leadership includes social responsibility.

Her work has been recognized globally. Kristin holds a Professional Certified Coach (PCC) designation from the International Coaching Federation, a Leadership Coaching Certificate from Georgetown University, and certifications in numerous leadership assessment tools. She has been named among the top executive coaches worldwide by the Coach Foundation and many other institutions.

Kristin Kaufman’s Leadership Approach

Kristin Kaufman has done something extraordinary: she has completely rewired how leadership coaching and consulting are approached through her science-based alignment framework. 

Through assessments, adult development principles, and personalized coaching, she helps leaders and organizations achieve effective and fulfilling performance. Her work focuses on true success… one that comes when individuals love what they do, are skilled at it, and connect it to a larger purpose, something bigger than themselves.

Leaders who are looking to grow, unify teams, and improve their employees’ performance choose Kristin Kaufman because Alignment, Inc.®, offers a clear path to meaningful outcomes that are mutually inclusive of personal and professional fulfillment.