Podcasting has become wildly popular in the past decade as a way to deep-dive into almost any topic while leveraging brand authority and bringing people news, hot topics, and entertainment. In 2021 alone, 80 million people in the United States listened to podcasts. Podcasting’s popularity has inadvertently created an entirely new industry, new communities and conversations and a way to access them in an intimate form of media.
Former radio host Ginni Saraswati followed a desire for entrepreneurial freedom into podcasting. Her company, Ginni Media, offers podcast creators audio production, show notes, transcription and script writing, promotional graphics and video, as well as other podcast-specific tools to help people get off the ground with their podcast ideas and continue making relevant, powerful and professional sounding (and looking) content!
“Launching a new project, like a podcast, has more chance of success when you have support,” says Saraswati. Ginni Media helps burgeoning podcasters manage the launch and production of their show with the help of someone with years of expertise whose biggest focus is on giving them the tools they need to succeed.
Ginni Media has a team of 27 remote workers who work with everyone from creative entrepreneurs to Fortune 500 companies looking to add a podcast to their media stable. Saraswati sees her podcast production incubator as a way of spreading what she values to the world at large.
“My experience of 9 to 5 was that it simply did not work for me. Ginni Media was always a 100% remote company since 2018, and it was intentionally created to be that way because I knew the way we used to work was one way to work, and there was another way to work. One that gives employees the freedom to design their day and prioritize their health and family time.”
With Ginni Media motivating new voices through podcasting and also paving the way for a new way of working (way before it was a trend), Saraswati is living her values every day and making a meaningful impact in the world.
