Decoding Data: An Insight into the Journey of Srinath Kota, Data Analytics Leader

NY Weekly Staff on August 28, 2023

In the vast realm of data analytics, there’s a trailblazer whose journey mirrors the epitome of knowledge, passion, and adaptability. The name Srinath Kota stands out prominently. With over a decade of enriched experience at stalwarts like NASA, Boeing, and BlueShield California, Kota’s insights into data are nothing short of revolutionary.

The Brand Bio: Srinath Kota

Srinath Kota is not just a Data Analytics Leader; he is a visionary who has managed to integrate project management into data analysis, working at prestigious institutions such as NASA, Boeing, Centene, and presently at BlueShield California. His entrepreneurial spirit is evident through his venture, Powerify Solutions, where he serves as the founder and architect. Through Powerify Solutions, he has consulted for Facebook, Intel, Applied Materials, UC Davis and more.

Kota boasts more than ten years of hands-on data analytics prowess. His expertise lies in transforming intricate data into actionable strategies. Throughout his tenure, he has collaborated with a spectrum of clients – from emerging startups to the titans of industry, the Fortune 500 companies. The crux of his work revolves around optimizing operations, unveiling growth opportunities, and ushering in data-driven decision-making protocols.

With a few completed master level credits in business analytics, Kota is adept at molding raw data into compelling narratives. These narratives are not mere stories but are tools that empower business magnates to act with unwavering confidence. What sets him apart is his interdisciplinary approach, a marriage of technical acumen with stellar communication aptitude, ensuring that data insights permeate every echelon of an organization.

Adaptability in the Data World

In the ever-evolving sphere of data analytics, agility is paramount. Kota’s impressive background reflects his commitment to agile methodologies. With six years dedicated solely to consulting, he has championed the development of scalable data solutions. These aren’t static; they metamorphose in tandem with the shifting business requisites. Such an approach guarantees that Kota’s clients always remain a step ahead in the dynamic landscape of data analytics. They are not just navigating the stormy seas of data but doing so with unparalleled confidence.

Deciphering the End-Customer Code

However, at the core of Srinath Kota’s philosophy is a fundamental belief: the essence of data analytics is rooted in understanding the end customer. This is where his seven years in healthcare analytics consulting shine the brightest. Kota is a maestro when it comes to deciphering member behavior and inclinations. He metamorphoses raw transactional data into bespoke recommendations and laser-focused marketing game plans. The result? Clients who are empowered to sculpt unmatched customer experiences.

Conclusion: A Symphony of Data and Strategy

To encapsulate, Srinath Kota is not just an individual but a brand in the realm of data analytics. His journey, from esteemed institutions like NASA to his entrepreneurial endeavor at Powerify Solutions, mirrors the fusion of passion, expertise, and adaptability. As the world gets inundated with more data, it is visionaries like Kota who will ensure that this data doesn’t remain a labyrinth but is decoded into actionable, game-changing insights.

For young adults looking to carve a niche in the world of data analytics, Kota’s journey offers not just inspiration but a roadmap. He exemplifies that with the right blend of passion, technical prowess, and an insatiable thirst for knowledge, the sky is merely the beginning. And as the data world continues to expand, it is luminaries like Srinath Kota who will illuminate the path forward.

How MineOS Empowers FinTech Organizations with Top-Tier Privacy Platform

NY Weekly Staff on August 28, 2023

Image commercially licensed from Unsplash

The FinTech (Financial Technology) industry has always been on the lookout for safeguarding financial data for their customers. For one, FinTech organizations are one of the most appealing targets for cyber security criminals due to the insurmountable volumes of sensitive data they acquire regularly. 

According to a report by Statista, a staggering proportion of approximately 28% of phishing attacks on a global scale were aimed squarely at financial institutions in the last quarter of 2022. This underlines the acute vulnerability of this sector to cyber threats and the pervasive nature of such attacks across various digital domains.

Whether it’s bank records, personal identity data, financial details, or transaction information, the rise of financial digitization has led to an avalanche of data stored and transmitted by these companies. From identity theft, ransomware, and phishing, to data breaches, the rising threat landscape not only jeopardizes these firms but also their customers. 

These breaches extend beyond financial losses, encompassing reputational damage and eroding customer confidence. With that, it is paramount for organizations to stay vigilant, implement bulletproof privacy protocols, and employ modern tactics to secure their financial data from potential attacks. But for forward-thinking leaders, investing in cutting-edge data privacy solutions is the game-changer that the industry direly needs.

The Urgency of Data Privacy Solutions in FinTech

Investing in robust data privacy solutions is more than just mere protection against cyber threats. It is a testament to a FinTech company’s commitment to the well-being of its clients and the broader financial ecosystem. And with an increasing number of data protection laws and regulations being enacted worldwide, non-compliance can lead to hefty fines and legal ramifications, underscoring the urgency of data privacy. 

Prioritizing customer trust and regulatory compliance are the bread and butter for FinTech companies in today’s era. This is the goal that has been made crystal clear by MineOS since its inception – to empower brands to continuously optimize their regulatory posture and improve customer relationships through respectful and compliant data transparency, consent, and control. With MineOS’ data privacy platform, data protection, legal, and IT teams have a quick and simple way of handling privacy requests, data mapping, consent management, data classification, and more.

The team behind MineOS knows that FinTech is one of the more vulnerable industries to cybersecurity attacks. With that in mind, they made it their mission to help FinTech firms build trusted relationships with their customers by honoring their data and treating it with transparency and compliance with today’s laws and tomorrow’s. 

Innovation Meets Compliance

MineOS’ platform presents cutting-edge security measures and user-friendly tools for streamlining privacy processes, guaranteeing adherence to regulations such as Gramm-Leach-Bliley. 

Designed for the unique privacy and security challenges of the FinTech industry, the MineOS platform offers a suite of industry-first features, including end-to-end encryption, granular admin access controls, and single sign-on, to ensure the protection of sensitive financial data. This enables companies to safeguard their company’s data through the deployment of the most robust security technologies, all while staying compliant with regulatory frameworks like PCI DSS, PSD2, SOX, and GLBA’s Safeguards Rule. This synergy between technological innovation and regulatory compliance equips businesses with the tools needed to not only protect their data but also to navigate the complex legal terrain with confidence.

Above all, MineOS offers immediate simplicity. No matter where a company’s financial data is or what the prerequisites for implementation are, MineOS seamlessly identifies systems and categorizes content, enabling effortless management of privacy compliance protocols.

Efficiency and Accessibility: Free Applicant Tracking Software

NY Weekly Staff on August 25, 2023

Image commercially licensed from Unsplash

Are you a recruiter juggling through stacks of resumes, trying to find the perfect candidate for your company? Look no further – the world of applicant tracking systems is here to save the day! In this article, we’ll dive into the world of free applicant tracking software and explore how it can revolutionize your recruitment process. So, fasten your seatbelts, recruiters, because we’re about to take a wild ride through the realms of efficiency and accessibility!

Unveiling the Magic of Applicant Tracking Systems

Picture this: a software that not only organizes and stores all your candidates’ information in one place but also automates the screening process. That’s the wonder of an applicant tracking system (ATS). With the power of keyword matching and advanced algorithms, an ATS can sift through hundreds of resumes in seconds, presenting you with the cream of the crop. Efficiency? Check!

Why Go for Free ATS?

Now, let’s address the elephant in the room – the budget. As a recruiter, you know the importance of making every dollar count. Enter free applicant tracking software. These platforms offer a range of essential features without putting a dent in your pocket. From job posting and resume parsing to interview scheduling, you’ll have the arsenal you need to conquer the recruitment battlefield.

The Marvelous Duo: Efficiency and Accessibility

Gone are the days of shuffling papers and manually sorting resumes. With a free ATS, you can access your candidate database from anywhere, at any time. Whether you’re sipping your morning coffee at home or catching a flight for a business meeting, the cloud-based accessibility of these systems ensures you’re never out of the recruitment game.

Cracking the Code of Customization

Recruiters, rejoice! Free applicant tracking systems are designed with your specific needs in mind. You can customize your workflow, set up automated email responses, and even create personalized templates for different job roles. This not only saves time but also adds a touch of personalization that candidates truly appreciate.

The Catch of Collaboration

Recruitment is a team sport, and a free ATS is your star player. Collaborative features allow your entire team to be on the same page – sharing feedback, evaluating candidates, and collectively making informed decisions. It’s like having a virtual huddle that enhances your hiring strategy but also helps you gain followers.

Turning Data into Insights

Numbers don’t lie, and neither does data from a free applicant tracking system. These platforms provide you with analytics that unveil the effectiveness of your recruitment process. You can track the source of your best candidates, the time taken for each stage, and even identify potential bottlenecks. It’s recruitment science at its finest!

Final Thoughts

In the ever-evolving world of recruitment, staying ahead of the curve is not a luxury – it’s a necessity. Free applicant tracking software not only elevates your efficiency but also ensures that you never miss out on top-notch talent. So, if you’re still drowning in a sea of paper resumes, it’s time to ride the digital wave and embrace the magic of ATS. Your candidates – and your sanity – will thank you!

Audiophiles Rate BoomSpeaker as the #1 Review Blog

NY Weekly Staff on August 25, 2023

If you identify as an audiophile, have an enthusiasm for speakers, home theaters, and related gear, you’re no stranger to the challenge of finding authentic reviews. In the age of the internet, it’s imperative that reviews come from genuine users with a deep understanding of the product.

With countless shares on platforms like Reddit and Quora, a recent survey highlighted BoomSpeaker as the top-shared blog. This speaks volumes about its credibility and the value of its content. Honest reviews, such as those found on BoomSpeaker, are essential for buyers. They provide an accurate representation of products, aiding in the decision-making process.

What is Boomspeaker all about?

BoomSpeaker isn’t just another audio review site. This blog has carved a unique niche for itself in the world of audio product reviews. Its commitment to providing genuine, unbiased feedback has made it an invaluable resource for audiophiles and casual listeners alike. The blog’s focus on presenting in-depth analyses, combined with a detailed explanation of audio quality, and easy to understand guides sets it apart in a crowded niche.

Why was Boomspeaker shared and trusted more than Big Audio Magazines?

The audio review industry is often influenced by alliances. Many major audio magazines have affiliations with specific brands or receive investments from well-known manufacturers. This can, and often does, compromise the neutrality of their reviews. In contrast, other blogs might offer opinions from writers who lack technical expertise, making their reviews less reliable.

BoomSpeaker’s unique feature is the expertise behind its content. With an actual engineer crafting its reviews, readers are assured that every article is both technically sound and unbiased.

What does BoomSpeaker write about?

BoomSpeaker covers a vast range of topics in the audio world. Some of its primary focuses include:

  • Bluetooth Speakers: From portable to stationary, they review them all.
  • Home Theaters: Helping readers set up the ultimate cinematic experience.
  • Stereos & Amplifiers: Offering insights on the best in the business.
  • Soundbars: Detailed guides to enhance TV viewing experiences.
  • Audiophile Music: Recommendations and reviews for high-resolution audio tracks.
  • Advice and Guides: BoomSpeaker doesn’t stop at reviews. They provide comprehensive guides, answer questions, and help users troubleshoot their audio issues.

More about them

The blog was established by Norvan Martin, an Electronics Engineer with an undying passion for AV equipment and home theaters, BoomSpeaker has beenvery active in audio equipment reviews since its inception. Their mission transcends mere reviews. They aim to enrich your audio experiences, reigniting your love for top-tier audio with a blend of passion, expertise, and fun.

From Bluetooth speakers and amplifiers to soundbars and high-resolution audiophile music, they cover it all. The hands-on approach means they’ve tested more products than most, ensuring that the readers get the most accurate insights. They strive to debunk myths in the highly exaggerated A/V advertising world, especially within the car audio and stereo segments. The goal? To empower readers with knowledge, so they make informed choices.

Sparkling in the Field of Interaction Design——Interviewing the Preeminent Designer Ying Chu Lai

NY Weekly Staff on August 25, 2023

The shaping of a greener lifestyle requires guiding people to transform their awareness of environmental protection into social consensus and collective action. It is precisely under the motivation of her work Miles Trips Page Design that the concept of environmental protection has become people’s living habits and civilized consciousness, which thus promoted the establishment of “green fashion” as a benchmark. She is one of the talented designers of the project Miles Trips Page Design——Ying Chu Lai.

“Green fashion” dominated by environmental awareness has increasingly penetrated into people’s lives, and Ying Chu Lai has made her own prodigious contribution to environmental protection with her professional knowledge. Growing up in Taipei since childhood, Ying Chu Lai majored in International Public Policy and Management and minored in Communication Management during her studies at University of Southern California. At that time, she showed a great interest in interaction design and started designing filters for Human-Center Interaction Design in her spare time. In 2022, Ying Chu Lai furthered her academic journey at Harrisburg University of Science and Technology for the second master’s degree and she then conducted in-depth research on interaction design. These research experiences during her school years have laid a solid foundation for her designs.

Recent years have witnessed burgeoning advancement in technology, and Human-Center Interaction Design has promoted the germination of environmental awareness among the public inch by inch. Ying Chu Lai, as a designer of both Augmented Reality (AR) and Virtual Reality (VR), focused on filter design for Human-Center Interaction Design, which was mainly published on Facebook (now renamed as Meta) and Instagram. According to statistics, the total number of users of her design has exceeded 1 million. In 2022, Ying Chu Lai participated in the design of the app Miles and was committed to creating the best experience for users. Through her and the team’s continuous efforts, the app Miles has finally emerged with a bang.

Ying Chu Lai

Sourced photo

The project Miles Trips Page Design has been committed to environmental protection since its design, and has received multitudinous accolades for its design of User Interface (UI) on the app Miles. As a universal application, Miles provides tangible rewards for eco-friendly ways of transportation to facilitate sustainability in daily life. With this app, users can redeem their miles from various retailers and get rewarded further for their greener forms of commute or travel. The orientation of this project is to design Miles’ Trips Page by highlighting the app’s innovative competency——Trip Differentiation, which allows its users to split a single trip into multiple trips using different modes of transportation or combine multiple trips into one. In addition to Miles’ tracking and prediction AI technology, the intuitive interaction and visual design also make a pleasure experience for users to live a greener lifestyle. By emphasizing user-centered design principles, Ying Chu Lai and her team strive to deliver meaningful designs which have a positive impact on the whole world. Their exceptional work in UI and UX design exemplifies their vision and commitment to creating intuitive and engaging digital experiences.

In as much as its significant leverages, Miles Trips Page Design was published in the 2022 UX Design Awards yearbook and was recognized in two world-renowned design awards including the 2022 European Product Design Award (EPDA) and the 2022 Creative Communication Awards (C2A). Both of them are one of the most influential design awards in the world, just like the status of Oscar Golden Statuettes in the film industry. It is extremely laborious for some newly recognized designers to strive for these two awards. The European Product Design Award is created to recognize the expertise of talented international products and designers who strive to improve human’s daily lives with their practical and well-thought-out creations. It promotes the growth of product design globally and provides worldwide exposure to remarkable designers in the field. The Creative Communication Awards is created to recognize designers’ prominent achievements in various fields, including communication design, advertising, graphic design, etc. It also provides a platform for communication designers, agencies, graphic designers, freelancers, digital media designers, and the worldwide creative community. Furthermore, this project has received recognition from other representative awards such as the 2023 International Design Excellence Awards, the 2022 UX Design Awards, etc. These awards demonstrate strong recognition of her personal competence and charisma. As a talented designer honored with many awards, she has garnered recognition from experts and represented her infinite potential in advancing the design field in the future.

Ying Chu Lai, amid the interview, expressed her ambitious goal for the future, that is, she aspires to extend her talents to the field of interactive design integrated Artificial Intelligence (AI) and Virtual Reality (VR) albeit she used to focus on UI and UX design. Her designs implying the essence of Human-Center Interaction Design, are not only simple interface designs, but also explore profound interaction between users and technology, which represents a harmonious coexistence between humans and technology. However, she opined that future design is not only quiescent, but also dynamic and intelligent. She also planned to integrate AI into her designs, thereby making users’ experiences more intelligent and personalized. Besides, she showed her great interest in VR, a major trend in future interaction design, as it can break through the limitations of the real world and create immersive experiences. She strived to explore virtual reality interfaces, bringing users into a new digital world where they interact intimately with technology.

 Ying Chu Lai has pushed UI and UX design to a new level with her glamorous vision and innovative thinking, and her plans have filled people with expectations for the future of interaction design. Albeit segmented fields of interaction design integrated AI and VR are still blank now, she is believed to sparkle in this field. In the future, she anticipates to create an engaging, emotional and innovative digital world for users through interactive design integrated AI and VR, where humans interact with technology more intriguingly, intimately and profoundly.

Mihir Shah: A Trailblazer in Cybersecurity and Thought Leader in the Industry

NY Weekly Staff on August 24, 2023

Mihir Shah is an accomplished cybersecurity expert and thought leader who has made significant contributions to the field. With a wealth of experience in information security, he has established himself as a trusted source of guidance on complex security challenges. Mihir’s passion for sharing knowledge has made him a respected figure within the industry.

His expertise spans various cybersecurity domains, with a particular focus on cloud security and exploit research. “Through his groundbreaking research articles, Mihir has uncovered critical vulnerabilities in the Windows Operating System, leading to the development of tools and exploit processes. This innovative approach has gained recognition from peers and industry leaders alike,” says Mr. Oak, senior program manager at Rapid7, a software company uniting cloud risk management and threat detection to deliver results that strengthen business security.

Mihir’s influence extends beyond his technical capabilities. He actively mentors aspiring cybersecurity professionals, both as a mentor at Stanford University and as an author of a book on Cloud Native Security. Mr. Vadan Kumar, founder and CEO of healthcare aggregation company UBlood remarks on Mr. Shah’s leadership in the cybersecurity realm, “His engaging talks and training sessions at high-profile conferences inspire the next generation of cybersecurity experts, driving the advancement of the field.”

As a Fellow of the British Computer Society, Mihir is honored for his exceptional contributions to computing. Mihir has received accolades from other organizations in the software engineering and cybersecurity fields as well. According to Mr. Brett, Mr. Shah’s mentee at Stanford’s Advanced Cybersecurity Program, “Mihir’s project contributions on GitHub have been acknowledged multiple times, solidifying his reputation as a reliable resource for cybersecurity enthusiasts.” Mihir has served as a judge for prestigious awards such as the Globee Awards and the Asia Pacific Stevie Awards, highlighting the industry’s recognition of his expertise within the field.

Mihir Shah

Sourced photo

Maintaining an active online presence, Mihir shares his expertise through platforms such as LinkedIn, Medium, GitHub, and his personal website. These resources provide valuable insights into the latest advancements in the field and serve as educational tools for professionals and aspiring cybersecurity practitioners.

One of Mihir’s notable articles, “Stock Manipulation by Exploiting Serverless Cloud Services,” sheds light on the importance of cloud security for publicly traded companies, where he explains a novel attack scenario, to not only compromise the cloud environment, but also how that could cause severe financial loss and can further lead to the attacker manipulating the company’s stock price. Mr. Shah has addressed the U.S. Federal Trade Commission, seeking their attention to update cybersecurity policies for stock listed companies.

Mihir Shah’s journey in cybersecurity showcases his unwavering commitment to advancing the field and empowering others. Through his accomplishments, leadership, and thought-provoking contributions, he has become a trailblazer and thought leader in the industry. Mihir’s dedication to knowledge sharing, mentorship, and innovative research continues to shape the future of cybersecurity, inspiring professionals worldwide to make a lasting impact. To learn more about Mihir Shah and access his valuable insights, visit his LinkedIn profile.

Spectrum vs. Mediacom: Which Internet Should Be Your Ultimate Choice?

NY Weekly Staff on August 24, 2023

 Having high-speed and reliable internet connectivity can provide users with more ways to communicate and connect with people around them. Also, it is one of the ways people stay updated with the latest events happening around the world in business, entertainment, and even education. Users can connect with their workplace and complete their tasks within minutes or a few hours using some of the high-speed and affordable internet services.

For this, you must be very mindful when choosing the ISP to provide you with maximum internet coverage and other features. Keeping this in mind, let’s look at the different things you must consider while selecting between Spectrum and Mediacom Internet services.

Where Can You Find The Service?

Mediacom

Mediacom is the 6th largest internet service provider that offers high-speed coaxial-fiber internet service to around 22 states of the U.S. and is available in around 2,173 zip codes in the country.  It serves across Midwest and Southeastern parts of America, which makes it a more limited and less available internet service provider than Spectrum.

 It focuses mainly on providing more speeds at competitive prices to places where users might not have access to large-scale ISPs. You can check out Mediacom Internet availability near you using their official website or by calling its customer service number 855-349-9315. Major areas it covers include:

  • Cedar Rapids, IA (98.8% Availability)
  • Des Moines, IA (98.6% Availability)
  • Davenport, IA (98.6% Availability)
  • Springfield, MO (95.0% Availability)
  • Columbus, GA (89.7% Availability)

Spectrum

Spectrum is the 2nd largest cable provider that covers a larger area and provides fiber-rich internet service in around 42 states of the U.S. This makes its coverage area comprised of over 10,602 zip codes. It covers many urban and suburban areas of the country where internet speeds start from up to 300 Mbps and go up to 1 Gig. Besides this, the vast reach of Spectrum is something that appeals to users. Major areas it covers include:

  • Charlotte, NC (95.1% Availability)
  • Dallas, TX (94.4% Availability)
  • Austin, TX (94.1% Availability)
  • San Antonio, TX (93.4% Availability)
  • Los Angeles, CA (93.4% Availability)

What Are The Speeds It Offers?

Spectrum Speeds and Performances

Spectrum provides users with a wide range of speeds depending on the internet plans users have opted for. For instance, its internet speeds start from around 300 Mbps and go up to 1 Gig. Users can expect reliable performance and more consistent speeds for all the speed tiers. These internet speeds are best for connecting multiple devices and users at home, different tasks working from, getting education, gaming, and so on.

Mediacom Speeds and Performance

Mediacom provides users with a wide range of internet speeds suitable for almost all tasks and household activities. For instance, users can use Mediacom Xtream Internet speeds which start from 100/10 Mbps, go up to 300/20 Mbps, and finally max out at 1000/50 Mbps. These internet speeds can cater to different online activities like web browsing, streaming HD-quality audio/visual content, gaming, and so on.

What are the Additional Features Users Can Get?

Spectrum

Spectrum Internet provides users with high-speed internet, affordable plans, and more coverage. It offers free access to several Wi-Fi hotspots spread across the nation so that users can connect to the internet on the go. Users can also utilize the Security Suite, which provides them with different security features like antivirus and anti-malware protection, and many other beneficial features.

Mediacom

Mediacom provides users with different affordable plans to connect to and enables them to stay safe online. For instance, they can use immense security features, which let you fight different online threats, download files safely, and guard several devices using the Total Defense Internet Security software, and so on. It also provides a safe online space for kids with comprehensive parental controls. Besides this, Mediacom offers access to WiFi hotspots available in 9 select states.

 You can also explore different digital services with Mediacom bundle deals to maximize your internet usage and entertainment using TiVo Integration and Xtream Voice Remote.

Final Verdict

In the end, one can say that between Spectrum and Mediacom Internet service, you can select an internet service that provides users with more value for their money, more connectivity, and caters to their online needs. For instance, Mediacom provides the best speeds for users along with data caps which provide high-volume data. Whereas, Spectrum offers unlimited data caps and more on-the-go internet connectivity.

So selecting between Mediacom Xtream Internet and Spectrum Internet service depends on the individual needs of the users and the availability of the service. Users can get more information about the service using the customer support numbers of both services and then make a buying decision.

From Bees to Machines: The Journey of Edete’s Innovative Precision Pollination Technology

NY Weekly Staff on August 24, 2023

Image commercially licensed from Unsplash

Since the dawn of time, farmers have worked alongside the honey bee as partners in agriculture. Pollination is an essential part of the growing process, but fluctuating weather patterns and dwindling insect populations can challenge the reliability of nature-first pollination. Agricultural technology company Edete, specializing in the first-of-its-kind precision pollination as a service (PPaS), offers a sustainable and reliable method to secure and enhance agricultural yields.

According to Eylam Ran, the company’s Founder and Chief Executive Officer, Edete is working to offer farmers and growers around the world a backup plan when it comes to pollination challenges. “We see rapid technological advancements in almost every sector of agriculture, but fertilization is a crucial part of growing our food that remains largely untouched. Our team is working to change that by innovating one of nature’s more timeless processes,” he points out. 

Pollination is an essential step in growing the foods that we eat each day. It is also vital in sustainable agriculture processes. While pollination is naturally carried out by wind and insects, such as honey bees, Edete uses precision technology to duplicate the natural pollination process to collect and distribute pollen to crops.

Planting the Seed for Farming Innovation

Before he founded Edete in 2016, Ran spent more than two decades leading teams across the engineering and manufacturing sectors. Most of those years were focused on research and development, helping drive innovation as a vice president at armored vehicle manufacturer Plasan with a team of more than 200 researchers and scientists. According to Ran, his career has been a unique opportunity to translate technology-driven ideas into commercial solutions that transform how we work and live.

The business leader graduated magna cum laude from the Technion – Israel Institute of Technology in 2004 with his undergraduate degree in mechanical systems. Early in his career, Ran also garnered experience working in agricultural machinery and irrigation, offering him a front-row seat to the challenges that farmers have faced in recent decades. 

Ran first connected with his co-founder Keren Mimran in 2016, but it would be several months before the pair would reconvene to launch a company together. With their shared interest and passion, Ran and Mimran’s mutual connections pushed the duo to meet for a conversation. Along with their third partner, Ori Inbar, who later became the chairman of the board, they quickly realized the need for a sustainable solution to support agriculture while bringing the sector into the modern age through technological advancements.

Growing The Perfect AgTech Team

With over 20 years of management experience, Mimran joined Ran in preparing the ground to establish Edete in 2016 as a co-founder and, eventually, the company’s Vice President of Business Development and Marketing. A previous management consultant, Mimran worked alongside global powerhouses such as Coca-Cola and eBay after serving as vice president of marketing and business development at Store Next, NCR. While her career followed a more corporate path, Mimran grew up in a family that has long been rooted in farming, growing avocados, almonds, and citrus. 

Ran and Mimran work alongside an international founding team dedicated to the company’s agriculturally-minded mission. Co-founder Ori Inbar has worked with Edete since its genesis. He brings over 20 years of experience as a senior executive in leading animal health and livestock technology firms. Today, Inbar serves the Edete team as an investor and the company’s board chairman. Meanwhile, co-founder Elad Etgar supports Edete’s engineering efforts. His more than 25 years of experience in agricultural machinery serves as a cornerstone in the company’s mechanized pollination process. 

The company rounded out its leadership team in 2022 with the hiring of Ed Surber, who now serves as the Chief Executive Officer for Edete’s American division. “I would say a core value within this team is that everyone is treated like family. The minute I was hired, I didn’t go into the office. I was invited to the founder’s home to meet his wife and family,” recalls Surber

A veteran in the agricultural industry, Surber previously led efforts for one of the country’s larger pistachio and almond growers. Since its founding, Edete’s team has grown to 15 employees worldwide, with offices in Israel and California. 

Solving Age-Old Challenges with Precision Pollination

“Factors like the global climate crisis, ongoing water shortages, and dwindling farmland put our food supply under stress. But we hear from customers that Edete’s technology is a source of optimism,” explained Mimran. “Precision pollination does more than change the agricultural market and farmers’ income. This technology can transform how we grow food and feed the world.”

Edete’s pollinator system employs precision pollination by releasing small, carefully controlled amounts of viable pollen to crops. It begins with specialized machinery mechanically harvesting flowers to separate the pollen, creating a high-quality pollen bank that can be preserved for long periods. Then, high-efficiency autonomous pollinator units distribute the extracted natural pollen. This two-step process is enhanced by artificial intelligence, proprietary algorithms, and precise dosing capabilities to ensure optimized pollination.

While the company’s solution is already used for pistachio-growing operations, Edete is quickly expanding into almond orchards. According to Surber, the team is also working to apply its technology to cherries, avocados, and numerous other types of produce. To date, Edete has raised more than $15 million in funding to help advance its technology.

As farmers and growers adopt PPaS as part of their growing process, today’s agricultural industry will watch nature and technology merge for a sustainable tomorrow. Learn more about Edete’s precision pollination and innovative farming techniques at edetepta.com. 

Answer Engine Optimization (AEO): The Future of Search

NY Weekly Staff on August 23, 2023

Inspired by insights from Daniel Mansfeld, CEO of Rankx & Giri Devanur, contributor to Forbes.

In the dynamic realm of digital marketing, the evolution of search methodologies is a constant. While Search Engine Optimization (SEO) has long been the linchpin of digital strategies, technological advancements and shifts in user behavior have paved the way for a new optimization paradigm: Answer Engine Optimization (AEO).

AEO: A Brief Overview
For those new to the concept, AEO focuses on optimizing content for search queries framed as questions. The objective? To secure a spot as the featured snippet or answer box on search engine results pages (SERPs). With the proliferation of virtual assistants and voice search, this optimization type has gained paramount importance. Users, when interacting with these tools, are more inclined to phrase their queries as questions.

The Business Perspective
From a business standpoint, the stakes are high. Major Fortune 500 companies have invested millions in Google Search results, vying for that coveted top spot on the search page. As the competition between Google and Microsoft Bing intensifies, businesses are now strategizing not just for traditional search engine results but also for the insights provided by advanced language models.

The SEO Landscape: Facts and Figures
The SEO realm is vast, encompassing services like keyword research, content creation, link building, technical optimization, and analytics. Here are some key facts:

  • The global SEO market size is projected to hit USD 122.11 billion by 2028, growing at a CAGR of 9.6%.
  • This growth is propelled by factors such as the surge in online data, high-speed internet penetration, the boom in e-commerce, and the demand for a tailored user experience.

However, the sophistication of search engine algorithms has made SEO more intricate. Gone are the days of keyword stuffing or building links from subpar websites. Now, the emphasis is on crafting high-quality, pertinent content that offers value to users.

AEO’s Role in Modern Search
AEO steps in to fill this evolving need. By tailoring content to answer user queries directly, businesses can enhance their SERP visibility. A study by Ahrefs revealed that featured snippets, when they secure the #1 position, attract an average of 8.6% of clicks.

However, AEO isn’t without its challenges. The ever-changing nature of Google’s algorithm means there’s no guaranteed formula for securing the answer box. Moreover, appearing in the answer box might actually reduce website clicks, as users often get the information they need directly from the SERP.

AEO and SEO: Complementary, Not Competitive
So, what does AEO’s rise signify for SEO’s future? It’s anticipated that the two will become increasingly interlinked. Businesses will likely need to focus on both optimization types to truly shine in organic search. Instead of viewing AEO as an SEO substitute, it should be seen as a complementary strategy.

The Rise of Chatbots and Virtual Assistants

Answer Engine Optimization (AEO): The Future of Search

Sourced photo

Chatbots are becoming ubiquitous on business websites, offering users instant answers. Virtual assistants like Siri and Alexa are evolving, enabling users to pose more intricate questions and receive detailed responses.

Other Search Engines: Beyond Google
While Google remains the dominant search engine, others like Bing are making significant strides. As of September 2021, Bing held a 2.66% share of the global search engine market. This was a slight dip from 3.12% in August 2021 but an increase from 2.78% in August 2019. Bing’s market share has seen fluctuations, but it has witnessed an overall growth of 1.23% since 2019. For desktop searches, Bing’s global market share stands at 6.15%, marking a 26.8% growth since 2019.

The Implications of AEO for Content Creators
For content creators and digital marketers, the rise of AEO brings about a new set of challenges and opportunities. Daniel Mansfeld, having observed the trajectory of digital marketing trends, believes that the focus will shift from merely producing content to crafting content that directly addresses user queries.

User Intent is Key
Understanding user intent will be more crucial than ever. It’s not just about what users are searching for, but why they are searching for it. This means delving deeper into the psyche of the audience, understanding their pain points, and providing solutions through content.

Voice Search and AEO
With the increasing popularity of voice-activated devices like Amazon’s Alexa, Google Home, and Apple’s Siri, voice search is on the rise. These devices often pull answers from the featured snippets on SERPs. Therefore, optimizing for voice search will be synonymous with AEO. Content will need to be more conversational, concise, and directly aligned with common user queries.

The Role of Structured Data
Structured data, or schema markup, will play a pivotal role in AEO. By providing search engines with explicit clues about the content’s meaning, structured data can help content creators get their information into the coveted answer boxes. Implementing structured data correctly can significantly boost the chances of content being picked up as the definitive answer to a user’s query.

Quality Over Quantity
The age-old adage of ‘quality over quantity’ will hold even more weight in the era of AEO. Instead of churning out multiple pieces of content, the focus will shift to producing fewer, high-quality articles that comprehensively address specific topics. Depth, expertise, and authority will be the guiding principles.

Challenges Ahead
While AEO presents numerous opportunities, it’s not without its challenges:

  1. Competition for the Top Spot: With everyone vying for the answer box, the competition will be fierce. Brands will need to continuously innovate and update their content strategies to stay ahead.
  2. Changing Algorithms: Search engines, especially Google, are known for their frequent algorithm updates. Staying abreast of these changes and adapting accordingly will be vital.
  3. Measuring Success: Traditional metrics like click-through rates might not be as relevant for content optimized for AEO, as users might get their answers directly from SERPs. New metrics and KPIs will need to be identified.

Final Thoughts by Daniel Mansfeld
The digital landscape is in a state of constant flux. As search methodologies evolve, so must our strategies. AEO is not just a trend; it’s the future of search. Embracing it now can set businesses and content creators on a path to sustained success in the digital realm. “In the world of digital marketing, adaptability is the key to longevity.”

Converging Forces of Environmental Protection for Going Green——Interviewing the Preeminent Designer Lai Yingzhu

NY Weekly Staff on August 23, 2023

The shaping of a green and well-being lifestyle requires guiding people to transform their awareness of environmental protection into social consensus and collective action. It is precisely under the motivation of her work Miles Trips Page Design that the concept of environmental protection, in the practice of protecting the environment and saving energy, has become people’s living habits and civilized consciousness, which thus promoted the establishment of “green fashion” as a benchmark. She is one of the talented designers of the project Miles Trips Page Design——Lai Yingzhu.

On WeChat Moments, someone displayed four trash cans for refuse classification arranged in a row in the kitchen; On urban roads, sanitation workers pick up the nasty and fusty garbage with their hands; On social media platforms, Lai Yingzhu has made her own contribution to environmental protection with the advantage of her professional knowledge. Growing up in Taipei since childhood, Lai Yingzhu majored in International Public Policy and Management and minored in Communication Management during her studies at University of Southern California. At that time, she showed a great interest in interaction design and started designing filters for human-computer interaction in her spare time. In 2022, Lai Yingzhu furthered her academic journey at Harrisburg University of Science and Technology for the second master’s degree and she then conducted in-depth research on human-computer interaction design. These research experiences during her school years have laid a solid foundation for her work design in the future.

Recent years have witnessed a spurt of progress in technology, and human-computer interaction design has promoted the germination of environmental awareness among the public inch by inch. Lai Yingzhu, as a designer of both Augmented Reality (AR) and Virtual Reality (VR), focused on filter design for human-computer interaction, which was mainly published on social platforms such as Facebook (now renamed as Meta) and Instagram. According to statistics, the total number of users of her design has exceeded 1 million. In 2022, Lai Yingzhu participated in the design of the app called Miles and was committed to creating the best experience for users at the same time. Through her and the team’s continuous efforts, the app Miles has finally emerged with a bang.

The project Miles Trips Page Design has been committed to environmental protection since its design, and had received a multitude of accolades for its distinguished design of User Interface (UI) on the app Miles. As a universal application, Miles provides tangible rewards for eco-friendly ways of transportation to facilitate sustainability in daily life. With this app, users can redeem their miles from various retailers and get rewarded further for their greener forms of commute or travel. The orientation of this project is to design Miles’ Trips Page by highlighting the app’s pivotal and innovative competency——Trip Differentiation, which allows its users to split a single trip into multiple trips using different modes of transportation or combine multiple trips into one. In addition to Miles’ tracking and prediction AI technology, the intuitive interaction and visual design also make a pleasure experience for users to live a greener lifestyle. By emphasizing user-centered design principles, Lai Yingzhu and her team strive to deliver meaningful designs that positively impact the whole world. Their exceptional work in UI and UX design exemplifies their vision and commitment to creating intuitive and engaging digital experiences.

Converging Forces of Environmental Protection for Going Green——Interviewing the Preeminent Designer Lai Yingzhu

Sourced photo

In the light of its significant leverages, Miles Trips Page Design, the project designed by Lai Yingzhu, was published on the 2022 UX Design Awards yearbook and was recognized in two world-renowned design awards including the 2022 European Product Design Award (EPDA) and the 2022 Creative Communication Awards (C2A). Both of these two awards are one of the most influential design awards in the world, just like the status of Oscar Golden Statuettes in the film industry. It is extremely laborious for some newly recognized designers to strive for these two awards. The European Product Design Award is created to recognize the expertise of talented international products and designers who strive to improve our daily lives with their practical and well-thought-out creations. It helps to promote the growth of product design globally and provide worldwide exposure to remarkable designers in the industry. The Creative Communication Awards is created to recognize designers’ prominent achievements in various fields, including communication design, advertising, graphic design, etc. Meanwhile it has provided a promotional platform for communication designers, agencies, graphic designers, freelancers, digital media designers, and the worldwide creative community. Lai Yingzhu utilized her personal talents to design this project, advocating for the practice of a green lifestyle to the public, and enhancing the environmental awareness of the entire society. These two awards express the strong recognition of her personal competence and charisma.

In regard to her honorary and glittering project Miles Trips Page Design, Lai Yingzhu opines that Miles is prone to provide more options for urban residents to travel or commute, and it also encourages people to develop an environmentally friendly and green lifestyle, making this lifestyle become a fashion. In days to come, Lai Yingzhu has been looking forward that she can design more exceptional works to converge the joint forces of environmental protection for going greener together.

Menu

Explore New York Weekly™

Legal & Support

  • Advertise With Us

Interested in seeing your story on New York Weekly?
Contact us to learn more.

Reach Out To Us

Follow Us

Facebook Instagram Linkedin

New York Weekly™ is not responsible for the content of external websites.

Copyright ©2026 Matrix Global, LLC. All Rights Reserved.

Use of any part of this site implies acceptance of our Terms of Use and Privacy Policy. The content on this site may not be reproduced, distributed, transmitted, cached, or used in any way without the prior written permission of New York Weekly.

Explore New York Weekly™

Legal

Explore New York Weekly

Legal

A Matrix Global Publication

New York Weekly™ is not responsible for the content of external websites.

Copyright ©2025 Matrix Global, LLC. All Rights Reserved.