By: Chiara Accardi
In the world of high fashion, a new star is rising: YLYNX. This brand is the brainchild of Yuliia Bryan, a Ukrainian-born designer who moved to Canada ten years ago. Yuliia’s fashion is more than just clothing; it’s about creating wearable confidence for women ready to conquer their worlds.
From the Cannes red carpet to the closets of style-savvy clients, YLYNX designs are more than just dresses; they are regal attire for everyday queens. Each piece tells a story of elegance, empowerment, and the belief that every woman, no matter her shape, size, or background, deserves to feel like royalty.
Today, we chatted with Yuliia, the mother, visionary, and fashion’s fairy godmother, to learn more about YLYNX. Consider joining us as we explore the journey of a designer who turns dreams into reality, one empowered woman at a time.
How has moving from Ukraine to Canada influenced your design philosophy and style? What cultural differences between these two countries have impacted your creative process?
I don’t think my design style has changed much. It’s like handwriting, you stick to that just as you do. I believe I got a lot of inspiration and grew as a fashion designer in Canada. It’s a multicultural country and very welcoming to immigrants so many people can feel comfortable at home. Also, I got inspiration from other cultures to create beautiful designs.
What was it like showcasing your creations at the Cannes Film Festival? How did you feel wearing your handmade dresses on the red carpet, and what effect has this exposure had on your brand and your growth as a designer?
It was an incredible honor and a dream come true. To see my brand and wear one of the dresses myself on the red carpet at such a prestigious event was surreal. It validated all the hard work and creativity that went into YLYNX. The positive feedback and support from the fashion community were overwhelming and deeply gratifying. This is a big step forward for me as a designer and for my fashion brand to introduce my passion and creativity in dresses to people all over the world and those who attended and participated in the event.
YLYNX aims to make women feel like royalty. How do you incorporate this idea of regal elegance into your designs? What specific features, fabrics, or techniques do you use to ensure each garment embodies this royal essence?
Our dedication to craftsmanship is second to none. Each gown is meticulously crafted with precision and care, reflecting our commitment to quality and excellence. I personally choose the finest fabric, we do a lot of handmade work, and dresses are very exclusive and custom-made. And this is the style of how we work…good quality fabric with embroidery, a lot of stones, beautiful design, handmade with special techniques.
Your brand philosophy is about making every woman feel like a queen, no matter her background, size, or shape. How does YLYNX implement this broadening approach? What range of sizes do you offer, and how do you ensure your designs reflect and empower diverse body types?
Our dresses are designed to enhance a woman’s natural beauty and elevate her confidence, allowing her step by step into her power and embrace her role as the queen of her own life. We customize all gowns, so every woman, no matter size and shape, can look fabulous and confident.
What’s the story behind the name ‘YLYNX’? Does it have a special meaning related to your brand’s mission or your personal journey?
The name YLYNX is all about my brand mission and personal journey. I combined them all and it turned out to be my brand. Y- the first letter of my name, lynx- Canadian lynx, which represents grace, inherent strength, beauty, and feminine power… everything about my queens.
How do you balance being a wife, mother of two, and fashion designer? How has this multifaceted experience influenced your brand’s ethos and the practical aspects of running your business?
I have a very busy life and sometimes it’s very difficult to find the balance, but I have great support from my husband and family, which makes it easier. I learned to set tasks and priorities in different situations and act according to the situation. When you are a mother, you can solve many problems at the same time… haha. In business, when you have a great team, you don’t really need to be always physically present, many problems could be resolved over the phone calls. It’s always important to work in a smart way.
Published by: Nelly Chavez
