El Princii, the leading and youngest promoter and event planner in the Carolinas, is revolutionizing how people perceive success in his line of business. When it comes to organizing events involving some of the biggest names in the entertainment and music industries, people often expect someone older with more experience and business acumen, not a self-taught and self-made 27-year-old immigrant from Venezuela who worked relentlessly to reach his dream. Determined to make his mark in the business, El Princii continues to do what he is good at to show the young generation that success knows no bounds, not even age.
The young entrepreneur is a mainstay promoter for popular locations such as Limelight and Bond Nightclub in the Carolinas. His diverse taste for music has enabled him to mount events that feature reggaeton, salsa, dembow, merengue, and vallenato, to mention a few. Aside from selling sold-out tickets to shows in North and South Carolina, he has also successfully mounted events on the East and West Coasts in Atlanta, Georgia; Orlando, Florida; Richmond, Virginia; Reno, Nevada; and San Francisco, California.
As a result of his successful events in these locations, he became well-known and transformed into an industry leader who knows what audiences want to experience. He has an impressive lineup of events in the coming year, starting with an international show in Mexico City with Latin artist J. Alvarez. This comes as a very strategic and promising initiative as Mexico will open more doors of opportunity to him.
Born Jose Garcia, El Princii was only a young 12-year-old when he arrived in the United States in 2007. He worked tirelessly for ten years to make his mark in the local Carolinas music scene by organizing parties. He has come a long way from that young boy who organized parties to the man filling up arenas in North and South Carolina. If anything, he has shown that success does not come easy for most people, but they do come if one works hard enough.
Despite his young age, people in the industry have come to love and respect him for the quality of his work. Best known for his unique way with people, to say that his counterparts in the industry admire him is an understatement. He has built a good name for himself by creating an impressive track record that is second to none. The same credibility draws people to him as they know they are in good hands when El Princii takes control of an event. Having successfully established a good name was instrumental in making him one of the most sought-after promoters in the country today.
El Princii is well-aware of the tough competition in the industry, especially in bigger cities like Charlotte, North Carolina and Greenville, South Carolina. He also anticipates that the competition will get tougher as he climbs higher on the success ladder, but he understands that everyone is just trying to make a living, stand out, and succeed. Therefore, his goal is not to focus on his competitors but on the expectations of his clients and strive to exceed them. This is how he also wants the younger generation to work: to stop comparing themselves to the work of others and instead focus on the real deal breaker – the clients.
With his impressive track record going before him, El Princii is bound to generate more projects this 2023.
