Understanding failure and going back to the drawing board to build from scratch have produced an astute entrepreneur in Tommy Patterson and a high-yield growth agency, WKND Digital, changing how businesses globally approach marketing and make more sales.
Born out of the experience of experiencing failure, WKND Digital was conceived as an idea that covers all the bases and is somewhat immune to failure. In what he calls “Failing Forward,” Tommy Patterson has reinvented himself as an entrepreneur by starting all over and building a company focused on helping other people achieve success in their businesses. He has also grown into a role model that many people look up to. In furtherance of his commitment to impacting the business world, WKND Digital is currently expanding into New York.
Championing that expansion is WKND Digital’s sister company, WKND Investments, which has made some strategic investments in New York. Also, Tommy believes New York is the city of dreams and would like to work with some of his favorite e-commerce brands in New York like Bonobos, Bespoke Post, Boom by Cindy Joseph, Best Made Co., and Warby Parker. “All of these brands have incredible marketing, and the WKND team would love to work with them on some creative growth campaigns. We also have many other high profile brands we currently work with, so WKND Digital might just be responsible for that creative ad campaign you love so much,” Tommy revealed.
WKND Digital is a leading full-service growth agency that specializes in creative, funnels and paid advertising. The company is known for generating thousands of leads and over $400 million in revenue for businesses. It uses funnels and social media to help businesses to maximize their online marketing efforts. WKND Digital’s mission is to set new industry standards while helping founders achieve their business goals. As a full-service creative growth agency, WKND Digital has three full-production creative studios where it makes all the magic happen. It also handles all aspects of its operations in-house with experts and professionals that include a world-class advertising team for digital and programmatic ad services, a full-service email marketing and SMS team, and a conversion rate optimization expert and data scientist.
WKND Digital’s success over the last few years is primarily hinged on its process, which starts by establishing clients’ goals and then leveraging creative content that sells alongside consumer marketing psychology backed by data to produce results and profits that predictably grow the clients’ companies. The company has also benefited from Tommy’s dogged disposition towards business and philosophy of never being afraid to “fail forward.” In his words, he said: “To have something you’ve never had, you must be willing to do something you’ve never done. No one, to my knowledge, just wakes up one day and is an expert at their craft. It is only through the process of confronting your fear and having the willingness to fail and learn that we evolve as people. You must create your definition of success and be committed to the process of failing, learning and getting better.”
The goal for the company over the next few years is to become the number one growth agency in the world, making revenue exceeding $350 million annually at a 22% net profit. Plans are also underway to build three strong pillars for the company: the agency division, the e-commerce division that currently has about 45 profitable e-commerce brands making eight figures annually and a full-funnel educational SaaS platform to train small and mid-sized companies on profitably scaling their e-commerce businesses.
