Why Everyone Is Opting for Premium Products for Their Promotional Merchandise

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Your choice of promotional merchandise will have a profound impact on your brand perception and brand affinity. Sending promotional merchandise is supposed to highlight your company’s understanding of and care for the recipients, so sending low-cost products to as many people as possible is no longer an approach adopted by many companies since this fails to demonstrate any real effort or attention has gone into the process. By investing in premium products, businesses not only elevate their brand image but also forge deeper connections with recipients. When opting for premium products for your promotional merchandise, the quality of the promotional items speaks volumes, setting your company head and shoulders above your competitors and setting the groundwork to build strong, lasting relationships between your recipients and your company.

Tech Accessories

To make a good impression with promotional merchandise, send products that are thoughtful, useful, and resonate with your recipient; this is key to the gesture being well received. Given the digital transformation the world is currently undergoing, tech accessories are a useful and appealing gift to almost everyone. They are an especially great option for clients or customers with a specific interest in technology.

Premium tech accessories are often more high value items which offer excellent performance and durability. Using them as promotional products will enhance your brand prestige and demonstrate to your recipients that you value them much more so than if they were to receive a ballpoint pen or a pack of sticky notes, for example. Tech-based associations will also frame your company as innovative and forward-thinking, helping you to resonate with today’s consumers and industries.

TileMates and AirTags are highly useful and versatile tech gift. By nature, these items are highly relevant to and will be used in daily life, meaning the recipient will be reminded of your brand on a regular basis each time they use the item. Quality headphones and wireless speakers are another great choice for premium promotional gifts. These products are often used regularly, with wireless speakers often being used at public gatherings, enhancing the prominence of your brand to a wider audience.

Drinkware

Drinkware is a highly desirable promotional product. Reusable water bottles and travel mugs are highly functional with daily application and are also sustainable items which appeal to an increasingly environmentally conscious society.

Premium drinkware is known for its durability, making it a practical choice which easily slots into their daily routines: from work to the supermarket to the gym, your recipients are likely to use their promotional drinkware item regularly. This keeps your brand at the forefront of their mind and improves brand affinity and brand recognition. Opting for premium products will give you a huge variety of eco-friendly brands to choose from, resonating with an environmentally conscious audience and positioning your company as a sustainable brand with excellent social responsibility.

Ocean, Chilly’s, and SIGG are all leading premium drinkware brands. These products, which can easily be personalised with your company’s branding and brand colours, are an especially strong choice for recipients who are often on the move as part of their work or lifestyle. Whether you choose to go for reusable water bottles, reusable travel mugs, or a mixture of the two, your recipients are sure to make good use of these products, and the quality of the products are guaranteed to create an excellent impression of your brand and brand values.

Premium Apparel

Choosing coveted premium branded promotional gifts will clearly reflect your brand’s identity and values. Opting for premium fabrics and styles over more common items such as t-shirts and hoodies will foster a greater reputation for your company and inspire stronger brand affinity.

Budget promotional apparel is generally of lower quality and likely to be quickly discarded; these items therefore fail to serve your business, in terms of a return on investment, and have a very negative environmental impact. On the other hand, premium apparel is made from carefully selected premium fabrics to ensure its durability and wearability, making it a much smarter financial investment. The attention to detail and commitment to quality will enhance your brand image and create a great impression of your brand for the recipients of your promotional merchandise.

Brands such as Patagonia and The North Face are known for their ethical, sustainability, and high quality product offering which has earned them a loyal customer base of individuals with strong brand affinity. Choosing these brands for your promotional merchandise allows you to tap into this loyal base of customers who already have positive associations with these products, encouraging these individuals to associate the same positive feelings of affinity and trust with your brand. Opting for premium apparel over basic apparel encourages your recipients to utilise and value your promotional merchandise, contributing to a positive brand perception for your company and producing a strong return on investment.