The average person spends more than 17 hours per year looking for a parking space, and the act of looking for a parking space accounts for around one-third of inner-city traffic, according to Parking.net. A study by the National Roads and Motorists’ Association states that 58% of respondents are concerned about obtaining a parking spot, and 97% postpone trips owing to perceived parking difficulties.

Finding a parking spot is a daily struggle for many people. It can be time-consuming and frustrating, especially in crowded cities. Parking is very inconvenient and has been for years.

The solution to consumer parking woes

Zenith Hospitality Group CEO Jermaine Butler believes every hotel, restaurant, or venue should offer valet parking. He believes valet parking is a convenience that customers are willing to pay for and can help increase foot traffic and revenue in institutions.

Butler shares, “A valet parking company allows people to drop off their cars at a designated location and have someone else park them. This can be extremely helpful for people who are running late for an appointment or don’t want to deal with the hassle of finding a parking spot. Valet parking companies are becoming increasingly popular as people look for ways to make their lives more convenient.”

Zenith provides valet parking services and parking lot management to various establishments across the United States, and the company has witnessed firsthand the demand for more convenient parking options. Answering this demand offers businesses an avenue for growth.

How this helps businesses

Butler says valet parking can help differentiate a business from its competitors and can be used as a marketing tool to attract customers. He advises businesses to research their area’s valet parking market and partner with a reputable valet parking company like Zenith, which has been providing services to companies nationwide and has recently expanded into Palm Beach, Florida.

Reputable valet parking companies provide top-quality services to businesses’ customers and leave them satisfied and more likely to return. Zenith, in particular, has a proven track record and partnered with hotels, resorts, restaurants, and hospitals across the country. Partnering with Zenith adds to a business’s image and provides customers with a more convenient parking option.