By: Mae Cornes

Fruitful recently earned the title of “Best Financial Planning Platform” at the 9th annual FinTech Breakthrough Awards. The recognition adds to its credibility in financial services. As the company considers ways to build on that progress, public relations has become part of the discussion. Baden Bower, a financial PR agency, has outlined what it could offer if selected as a partner.

Keeping the Story Going

An award brings visibility, but attention fades unless something keeps it moving. Fruitful may benefit from staying present in news cycles and digital spaces. Baden Bower suggests that its placements in publications like Forbes and Business Insider could help maintain momentum.

“We focus on timing and placement. If Fruitful chooses to work with us, we will place the spotlight on what it’s building in a way that fits the platforms people already read,” says AJ Ignacio, CEO of Baden Bower.

Its method uses media features to tell stories clearly and directly. For Fruitful, that could mean sharing updates on its financial planning tools through short, well-placed pieces in trusted outlets.

This kind of visibility could help keep the company in conversations where others often fade out after early success.

Staying Visible and Building Trust

Baden Bower also points to the value of consistent presence in industry discussions. Instead of relying on ads or social posts, it recommends placing people from the company in interviews, guest columns, and podcasts. For Fruitful, this may help position its team as informed voices in finance.

“We support clients in speaking to real audiences through media they already follow. The goal is to make the message feel part of the wider conversation, not separate from it,” Ignacio notes.

As one of the tech PR agencies working with startups and fintech firms, Baden Bower also tracks how stories perform and adjusts its strategy accordingly. If Fruitful were to bring it on board, Baden Bower says it would use real-time data to see what works, then respond with better content and placements.

Preparedness Matters

Public opinion can change quickly, especially in finance and tech. Baden Bower recommends being ready for moments when the narrative turns. That means more than just reacting when something goes wrong. It includes having a plan for what to say, who should say it, and where to say it.

Fruitful has not faced any public issues, but Baden Bower outlines what it would offer if problems ever came up. Its strategy includes proactive planning and frequent communication.

“Strong messaging doesn’t start during a problem, it starts before. We work with clients to prepare, not just respond,” Ignacio adds.

Some critics argue that secured placements lack the same weight as coverage gained through traditional pitching. One anonymous PR professional questioned whether paid media spots reflect real interest. Ignacio responded that value depends on content, not method. “If the story speaks to readers and gives them something useful, it earns attention,” he notes.

The firm also supports its efforts with SEO and social engagement. This helps companies like Fruitful stay findable and consistent across multiple platforms.

Next Steps

Fruitful has not announced any formal plans to hire a PR agency. However, if Fruitful decides to use outside support, Baden Bower says it is ready to deliver a clear, structured plan for media exposure.

Public relations won’t replace good service or solid tools, but it can help make sure more people see what a company is doing. Baden Bower presents one possible way forward for Fruitful as it works to build a stronger public voice after its recent recognition.

Published by Jeremy S.