Running out of ideas for your Instagram posts? Stuck in a cycle of repeating the same old stuff? We’ve all been there.
But taking a long break from posting isn’t ideal – the Instagram algorithm tends to cut down on your visibility.
The easy fix to get more Instagram views is to turn to generic lists from Google, but think about how many people have already done that! Those topics become overused, and your followers lose interest.
So, how do you actually improve your Instagram content creation without waiting for inspiration to strike? There are simple ways to find fresh and original themes that you can keep coming back to.
Check comments section
When looking for interesting topics, you don’t need to start with fancy methods right away. Begin with the basics – you’ll be surprised by what you can find. The comment section under your Instagram posts is a treasure trove of content ideas. Take a peek at what your followers are into, what questions they have, and what catches their attention.
Connect with your followers
If scrolling through comments didn’t do the trick, go straight to the source – your audience. Instagram offers various quick and interactive ways to survey your followers on what matters to them and what they’d like to see.
Start by using the Question sticker to ask for post ideas. If you notice recurring requests, keep engaging your followers and figuring out their preferences with the Quiz and Poll stickers. Let them guess or vote on the next topic. If stickers aren’t your thing, you can always go for the classic Google Forms, allowing you to ask more in-depth questions for detailed responses.
Learn from Instagram competitors
Why start from scratch when you can see what your Instagram competitors are up to? Take some time to explore their posts and figure out what resonated the most with their audience. Compare their content to yours, take note of the distinctions, and consider how you can put your own spin on things.
Look for patterns – perhaps the most commented posts share common elements, like an open-ended question for the community. This not only helps you gather ideas for your posts but also unveils the secrets behind your competitors’ successful content, offering insights to enhance your own.
Explore forum topics
Instagram users are always on the lookout for posts that provide solutions to their problems. Demonstrating or explaining how to do something taps into a fundamental human interest, evident in our use of social media.
For instance, people often turn to YouTube as a search engine for “how-to” questions more than they do to Google. It’s easier to grasp information through visuals than by reading detailed instructions. The same principle applies to Instagram, where you’ve probably noticed a plethora of cooking and makeup tutorial videos thriving in views and engagement.
Use keywords for insights
To discover what captivates your target Instagram audience, try searching with relevant keywords. Start by identifying 5–10 keywords associated with your business, likely ones you already use in your captions. Next, research these keywords using Google or a more advanced SEO tool like Ahrefs.
Enter each keyword one by one to explore related queries and compile a list of similar searches. Click through them to gauge what’s popular in your field and identify topics that haven’t been covered extensively. Seize the opportunity to fill in the gaps and attract a new audience on Instagram.
Conclusion
Generating captivating Instagram content involves a mix of strategies. Using comments, engaging your audience, analyzing competitors, exploring forums, and utilizing keywords can unlock a wealth of unique ideas. These approaches ensure a steady stream of fresh, relevant content, keeping your Instagram presence vibrant and engaging.
Published by: Martin De Juan
