By: Jessica Williams
Latin America (LATAM) presents an enormous opportunity for global brands looking to expand, but entering this diverse and vibrant market can be a challenging endeavor. With over 770 million Spanish and Portuguese speakers, LATAM’s digital consumers are not only numerous but also highly engaged and digitally savvy. The key to tapping into this potential? Chili and Unica, a digital marketing agency with a strong focus on helping brands grow in the region.
Chili and Unica: A Leader in LATAM’s Digital Landscape
Chili and Unica is a digital marketing agency that specializes in creating tailored, data-driven strategies for brands targeting LATAM. Founded by Diego Vargas Ortiz and Hannah Leeming, the agency’s multilingual, senior-level team assists both local and international brands in navigating the complexities of the region’s diverse markets.
“The LATAM market is not one-size-fits-all,” says Diego. “What works in Brazil may not work in Mexico. We customize strategies for each market, aiming to improve success across the region.” The agency’s team utilizes proprietary tools, such as real-time dashboards and live CRM reporting, which provide clients with access to data. This allows businesses to keep pace with developments in this dynamic landscape.
Breaking Down Barriers for Global Brands
Entering LATAM requires more than just translating content; it involves understanding the region’s distinct cultural and economic nuances. Chili and Unica’s deep understanding of LATAM’s varied markets is based on firsthand experience. Diego, who has lived and worked across the region, applies his knowledge to customize marketing strategies tailored to each country’s needs.
For international brands, this approach is particularly valuable. The agency doesn’t just craft generalized campaigns; it works to ensure that each campaign aligns with local cultural values and consumer behaviors, which can help increase engagement and conversion.
The LATAM Advantage: Why Now Is the Time to Invest
LATAM is one of the world’s fastest-growing digital markets. Consumers in the region spend an average of 9 hours per day online, which is higher than the global average. This level of engagement creates opportunities for businesses to connect with highly active, digital-native audiences.
Additionally, platforms like Instagram, TikTok, and YouTube have large followings in LATAM, making social media not only a place to connect but also a useful tool for discovering new brands and products. As a result, working with Chili and Unica means that brands can not only enter the market but also thrive within it.
“The potential in LATAM is significant,” says Hannah Leeming, co-founder of Chili and Unica. “Our clients come to us because we help them connect with this highly engaged audience in ways that matter to them.”
Real Results: Chili and Unica’s Impact in LATAM
Chili and Unica’s success is not just theoretical—they have worked with global brands like Red Bull and Black & Decker to help expand their digital footprint in LATAM. Their approach focuses on measurable growth and long-term results, using real-time data and analytics to refine campaigns and optimize for the best possible outcomes.
The agency’s commitment to transparency and client collaboration helps businesses feel supported throughout the entire process. Chili and Unica’s track record demonstrates their ability to drive measurable, lasting impact in some of the most competitive markets in the world.
What Makes Chili and Unica Stand Out?
Chili and Unica’s holistic approach sets them apart from other digital marketing agencies. They don’t just run ads; they develop comprehensive strategies that address every aspect of the marketing funnel, from paid media and SEO to conversion rate optimization (CRO), A/B testing, and CRM strategies.
Their multilingual, senior-level team is a significant advantage. While many agencies may have local teams, Chili and Unica combine local expertise with senior-level digital marketing experience. This approach helps ensure that campaigns are executed with both precision and cultural relevance.
“Having a team on the ground with both local knowledge and senior expertise is essential to success,” says Diego. “We help brands reach LATAM audiences in the most effective way possible.”
Award-Winning Growth: Chili and Unica’s Recognition
Chili and Unica’s exceptional work in the LATAM market has earned them a prestigious honor. Recently named Best Growth-Driven Marketing Agency in LATAM of 2026 at the Evergreen Awards, this accolade highlights the agency’s continued success in helping brands grow across the region. With a proven track record, their innovative digital strategies and focus on measurable results position them as leaders in LATAM’s digital marketing space.
The Future of LATAM: Seizing Opportunities with Chili and Unica
The LATAM market is constantly evolving, and Chili and Unica remain dedicated to helping brands stay ahead of the curve. By combining innovative digital strategies with their deep understanding of local markets, the agency strives to ensure that clients are prepared to seize new opportunities as they arise.
“We’re always innovating to keep up with the changing digital landscape,” says Hannah. “The LATAM market is dynamic, and we’re here to help our clients stay ahead.”
For businesses looking to expand into LATAM, there has never been a better time to act. Chili and Unica’s data-driven strategies, multilingual expertise, and proven success stories offer a clear pathway to growth and success in one of the world’s fastest-growing digital markets.
Whether you’re entering the region for the first time or refining your current strategy, Chili and Unica offer the tools, knowledge, and experience needed to navigate the complexities of LATAM’s diverse markets. With their award-winning, results-driven approach, the agency can help your brand not just survive but also thrive in LATAM’s competitive digital space.
For more information and to explore success stories, connect with Chili and Unica here:
