Establishing a powerful personal brand is not just an option; it’s a necessity. In the busy world of entrepreneurship, making a lasting impression has never been more critical. Yolanda M. Smith, the Brandthrupist®, a branding expert and business strategist, has made it her mission to help women, entrepreneurs, and professionals harness the power of personal branding for success. Discover more about Yolanda Smith and her company, Branding 4 Success (B4S), to understand how she’s changing the game for those looking to create their own paths to influence, income, and impact.
The Woman Behind the Brand
A highly driven woman who has shattered barriers, conquered fears, and overcome setbacks to achieve the success she always knew was hers for the taking, Yolanda has a background in marketing and business analysis, earning her Bachelors of Science degree from Indiana University’s Kelley School of Business. She later obtained her MBA from Indiana Wesleyan University and an executive leadership certification from Georgetown University. Before venturing into the world of professional speaking and entrepreneurship, Yolanda held various leadership positions in the pharmaceutical industry, earning accolades and recognitions for her innovative contributions.
Branding 4 Success: A Beacon of Empowerment
Branding 4 Success (B4S) specializes in business consulting, coaching, and professional development. Its core focus? Personal branding and business growth strategies for entrepreneurs, organizations, and corporate professionals. Through a combination of speaking engagements, coaching sessions, and online tools, Yolanda supports individuals in developing a potent personal brand capable of driving business growth and career advancement.
At the heart of Yolanda’s passion is the desire to empower entrepreneurs and corporate professionals. She believes that, when powered by purpose, individuals become unstoppable. Her services encompass professional speaking, coaching, and corporate training, all aimed at helping individuals not just succeed but thrive.
Recognition and Awards
In 2022, Yolanda was granted the Influential Businesswoman Awards’ Brand Analyst of the Year (USA) title. Yolanda later won the spot as one of the 2023 Top Personal Branding Coaches by Coach Foundation. Furthermore, her excellence in speaking earned her a 2023 EPSY Award. INC Magazine recognized her as one of “The Most Admired Women in Business 2022,” cementing her status as a trailblazer in the world of personal branding. Yolanda’s impressive accomplishments also include being a two-time best-selling author and a Top 10 finalist in the 2020 Author Elite Awards for her book, “Reputation To Reward: Mastering Your Brand Signature To Earn More, Lead More, Win More.”
The Power of Personal Branding
“Your personal brand is your unique story,” Yolanda shares. It’s your way of connecting with the world and showcasing the value you bring. In an era when attention spans are shorter than ever, having a compelling personal brand is the key to standing out, being remembered, and making an impact.
Without a story, there is no brand, and without a brand, there is no identity. This is why Yolanda is fervently committed to helping individuals develop powerful brands that allow them to articulate their value, live authentically, and create visibility, recognition, and connections. Whether you’re an entrepreneur looking to grow and scale your business or a professional seeking to advance your career, Yolanda M. Smith is the guiding light you need.

Brand Builders University: Your Path to Success
At Branding 4 Success, Yolanda and her team offer a range of programs under the umbrella of Brand Builders University (BBU). These programs are designed to support the success of coaches, entrepreneurs, and professionals. Regardless of your field, BBU has tailored offerings that will help you break barriers and unlock your full potential.
Yolanda M. Smith, the Brandthrupist®, is a force to be reckoned with, changing the business landscape with her passion to change lives. Her foray from the corporate world to entrepreneurship and her relentless pursuit of empowering others through personal branding make her a beacon of inspiration for women, entrepreneurs, and professionals worldwide. If you’re ready to unleash the power of branding and take control of your destiny, Yolanda Smith and Branding 4 Success are your trusted partners on this transformative journey.
To learn more about Yolanda M. Smith and her work, visit Yolanda M. Smith’s website.
Release To Succeed.