Oubai Al Hendi, CEO of twigBIG, has joined the National Small Business Association (NSBA) Leadership Council. With expertise in AI and e-commerce, Al Hendi brings a valuable perspective to advancing small businesses in the digital age. A serial entrepreneur, he has over 18 years of experience working with Fortune 500 companies and governments. Through NSBA, Al Hendi aims to address issues affecting small businesses, including tax reform, healthcare costs, and access to capital. NSBA President Todd McCracken praised Al Hendi’s addition, recognizing his leadership and contributions to small-business advocacy. Al Hendi’s involvement ensures small businesses have a voice in Congress.

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Overview of NSBA and Its Importance

Founded in 1937, the NSBA is America’s leading small-business advocate, promoting entrepreneurs’ interests at the federal level. As the nation’s oldest small-business organization, it remains nonpartisan, pushing for policies crucial to business owners, such as tax reform and better access to capital. The NSBA Leadership Council is a robust network of business leaders who influence policy and drive change. This platform allows voices from Main Street to resonate in Congress, ensuring that minor business concerns remain central in national policy discussions, effectively shaping the future of America’s entrepreneurial landscape.

Oubai Al Hendi’s Background and Expertise

Dubai Al Hendi has 18 years of expertise in artificial intelligence, augmented reality, and social commerce. As founder and CEO of twigBIG, he’s transformed how small businesses approach online retail, creating solutions that help them compete with larger companies. His journey from tech innovator to small business advocate highlights his deep understanding of entrepreneurs’ challenges. Through collaborations with Fortune 500 companies and leadership roles in various organizations, Al Hendi has showcased his ability to integrate advanced technology with practical business applications, helping businesses navigate the evolving digital landscape and thrive in a competitive market.

Al Hendi’s Vision for Small Business Advocacy

“Small businesses need a voice in Washington that understands both traditional challenges and technological opportunities,” Al Hendi emphasizes. His advocacy focuses on critical issues like tax reform, healthcare costs, and issues that technology companies require across the United States.

His approach combines practical business experience with technological innovation. He advocates for policies that help small businesses thrive in an increasingly digital marketplace. 

The Role of twigBIG in Supporting Small Businesses

twigBIG is a GenAI platform offering AI and AR solutions for eCommerce brands to replicate in-store shopping experiences. Under Al Hendi’s leadership, it has become a key ally for small businesses, addressing common challenges in online retail with innovative features.

• AI-generated content that slashes video production costs
• Interactive shoppable videos that streamline purchasing
• Personalized AI shopping assistants that boost customer engagement
• AR fitting rooms that reduce return rates and increase sales

As twigBIG evolves into a SaaS platform, it breaks down barriers, making advanced retail technology accessible to small businesses and supporting Al Hendi’s mission to level the e-commerce playing field.

The Future of Small Business Tech Innovation

The small business landscape is transforming rapidly. Digital innovation is essential for survival and growth. As e-commerce expands, technology integration is a key factor distinguishing thriving businesses from those that struggle. Looking ahead, twigBIG plans to extend its reach across various e-commerce sectors, making enterprise-level solutions accessible to businesses of all sizes. “The future belongs to businesses that adapt and embrace new technologies,” says Al Hendi. “But that future must be accessible to all, not just large corporations with deep pockets.” Technology is no longer optional—it’s the path to success in the modern market.

Conclusion

Al Hendi’s appointment to the NSBA Leadership Council marks a significant victory for tech-forward small business advocacy. His blend of business experience and technological expertise equips him to champion modern entrepreneurs’ causes. This appointment signals stronger representation for tech-driven solutions in Washington. As the digital marketplace evolves, having advocates who understand both traditional challenges and technological opportunities is essential. Small businesses need innovative solutions and strong advocacy to thrive. Through platforms like twigBIG and the NSBA, entrepreneurs gain the tools and support to compete in an increasingly digital world. Visit twigbig.com to explore how technology can transform your business.

Published by Kaye A.