By: Maria Williams 

Are your digital memories lost in a sea of clutter, a sea of memes, photos from multiple messengers, gifs, messages? The modern dilemma of digital clutter is staggering. On average, Americans have approximately 2,800 photos on their phone. (Mine currently has 15,000). Also, most people take out their phones six times daily to capture a memory, a product, or an important note. How about those who take six shots of a single image to help ensure the best shot is captured? Talk about digital clutter galore. Just try to find a photo taken of a particular event, a picture of a book you hoped to read, or an important note from a colleague, and you have the ingredients for serious frustration.

Fortunately, Oleg Golynker, a seasoned tech innovator, set out to help people save their memories from the digital clutter of our modern times. With Trueli, Golynker has innovated a solution to organize the chaos of digital photos into meaningful memories. Trueli aims to provide a seamless experience, crafting shared memories from events while liberating users from the tedious task of sorting through duplicates and irrelevant content. 

Understanding the Digital Clutter Problem

With approximately 57,000 photos created every second worldwide, the trillions of images generated annually reflect a significant growth in just a couple of years. With the advent of unlimited storage capacity, the focus has shifted from questioning the worthiness of each photo to capturing moments without restraint. Golynker adds, “People take lots of photos because they are afraid to lose a perspective, a moment, a better shot or a better quality photo, and they just try to take as many as they can, hoping to use the premier one.”

“The problem is compounded by shared photos on messenger, inundating users with memes, jokes, and unrelated content, thereby burying your meaningful memories.” Trueli addresses both personal and group clutter by acknowledging the challenges posed by the incessant growth of digital imagery.

Oleg shares the science behind the problem, “People lose memories not only because of the clutter. They lose them because memory formation in the brain works best when put in social context, because we’re social creatures, and that is where the disconnect happens. We take photos and save them in our galleries, people send us photos in multiple messengers, and they’re totally disconnected from our own and lost in even more clutter.”

Trueli’s Solution

At the heart of it, Trueli’s solution works to bring memories to life. It instantly finds and organizes photos and videos into memories called Truelis, places them in a real-life social context, making them more meaningful and instantly shareable with friends and family.

Further, Trueli’s innovative Memory Mesh Technology allows people to capture and swap memories privately at social events. This frictionless photo sharing allows people to be present in the moment while the app selects and shares the photos on your behalf. As Golynker explains, “You don’t have to manually select photos to share or constantly ask for photos others have taken, It makes the experience feel effortless.” This automation is the essence of Trueli’s value.

Golynker elaborates, “It’s a frictionless experience, and you have complete freedom. You can choose to be involved, but generally there’s no need to waste time curating. You can relax and enjoy your moments, and Trueli helps identify the most relevant or high-quality photos for you, whether you review them during the event itself or the next morning when you wake up.” He laughs, “The important thing is to share the experience with others who were there with you.”

“Further minimizing friction is Trueli’s compatibility. As a standalone app distributed via Google Play and Apple App Store, cross-platform capabilities are ensured as well,” Golynker notes.

Taking Care of Sharing and Privacy Concerns

Trueli acknowledges the importance of privacy, allowing users to maintain control over shared content. Building trust is paramount for Trueli, and user onboarding emphasizes privacy measures. Golynker elaborates, “Privacy and security are top of mind for us; it is a cornerstone of the Trueli product.” Trueli helps ensure that user’s data is used solely for creating tools for personal use and sharing with people you meet in real life. “Our focus on transparency in data usage adds an extra layer of trust.”

The Future of Trueli

Trueli’s current focus is on optimizing user happiness and establishing pathways to achieve scale. Once these milestones are behind them, Trueli is exploring features that aim to enhance the shared memory experience in exciting new ways

As the app evolves and scales, the mission remains clear: to liberate people from the overwhelming digital clutter, enabling them to reconnect with the past while ensuring they fully appreciate the significance of their present moments.

Trueli aims to redefine how we capture and share our memories, creating a new standard for connecting through shared experiences.

Bring your memories to life with Trueli.

Published by: Holy Minoza