Transcent Inc., a management company that introduces Japanese products and brands to the U.S. market, has been making waves since its founding in 2014. Much like the role of a brand agent, Transcent connects the American consumer with innovative and valuable Japanese products that they might need to be made aware of.

Although most people associate Japanese brands with sushi and ramen, Transcent aims to shed light on other aspects of Japanese culture and products that have permeated American lives. For instance, the concept of “Zen” in mindfulness and meditation has been adopted by influential figures such as Steve Jobs and Eric Schmidt. Furthermore, fermented foods like kombucha, now a leading health food in the U.S., have been consumed in Japan for over 1,300 years, making the country the world’s leading fermentation powerhouse.

Despite living in a digitalized society with borderless information, many facets of Japan still need to be discovered by U.S. consumers. Transcent addresses this gap by helping navigate valuable Japanese products to cater to the needs of the American market.

One of Transcent’s upcoming projects is “Sushitainable,” set to launch in 2024. This revolutionary project aims to be the world’s most sustainable sushi endeavor. Utilizing advanced Japanese refrigeration technology, Sushitainable delivers authentic sushi to American households while maintaining the quality and freshness of the product. This environmentally friendly approach ensures minimal food waste and efficiently tackles challenges associated with starting a food and beverage business, such as rent and human resources.

Transcent’s founder, Atsushi Otaki, has been successfully operating his marketing company for 30 years, showcasing his experience and dedication to the industry. Transcent’s growth since its establishment has been nothing short of impressive. With government project management commencing in 2016, showrooms opening in Los Angeles and New York in 2017 and 2019, respectively, and a general store in San Francisco “SF76” opening in 2021, the company’s expansion is set to continue. In 2023, a Los Angeles general store will open, and the Sushitainable project will begin.

As Transcent Inc. continues to bridge the gap between Japan and the U.S. market, it is anticipated that American consumers will be introduced to even more valuable and innovative Japanese products in the coming years. Sushitainable, as a sustainable sushi project, not only represents Transcent’s commitment to quality and authenticity and demonstrates the company’s dedication to environmental responsibility.

For more information about Transcent Inc. and its initiatives, visit its website at https://transcent.jp/en/.