From the time it was established in 2006, The Mediatwist Group has been nothing but remarkable when it comes to utilizing social media in giving its clients the virtual exposure they need. As one of the earliest social media ad agencies that were able to help build brands, TMG has become an industry leader over the years. From Feld Entertainment shows like Disney on Ice, Barnum & Bailey Circus, Monster Jam, Supercross, and Marvel Universe Live, to top grossing virtual simulcasts and productions with pop-icons like Jason Derulo, Roy Choi of Netflix’s “The Chef Show,” and many more. The Mediatwist Group, an ad agency from “the backstage of the world”, Lititz, PA has been instrumental in making those industry stars recognizable.
Aside from helping brands in the entertainment industry, the company has made a tremendous impact on the growth of several other businesses in the health sector, music industry, restaurant industry, and home improvement. Working hard to ensure that its clients experience what the agency calls a “social media lift”, has been made possible through the use of top-notch computing data tools that are capable of tracking measurability and purchase conversion value. These same tools allow the TMG staffers to report a metric called “ROAS” to their clients each month. This has proved to be valuable in the great agency race, as the Kurtz Twain is now opening their 6th location in the United States.
“We are using tools in our advertising that no other agency in the world has figured out yet. The music industry is using us for secretive geofencing work currently,” the founders explain.
The Mediatwist Group was developed by the husband-and-wife tandem of Chris and Aimee Kurtz. They are both highly skilled and possess a unique vision of the potential of any brand, allowing them to formulate possibilities for clients regardless of whether they are new in the business or already established. Their uncommon perspective of how to make something popular or likable to a specific market is nothing but remarkable. With their brilliant minds put together, it can only result in something as phenomenal as the mega virtual shows they produced at the height of the pandemic lockdown, making sure they were able to provide jobs for countless individuals in Hollywood and beyond.
One of the couple’s biggest hurdles during the height of the pandemic was helping their Fortune 500 clients pivot their businesses despite the terrible effects of COVID-19. The desire to help companies survive and stay in business resulted in more jobs at a time when many people were losing their livelihoods. Chris and Aimee led TMG to a new level of challenges as they worked on collaborating with big names in the entertainment industry to fundraise for multiple nonprofit organizations across America. One of these events, the “MI Foundation Summer Concert Series” raised over $442k in just 90 minutes, using livestream simulcast fundraising tools.
Interestingly, CEO Chris Kurtz was able to successfully close negotiations with talent agencies in the middle of a pandemic that allowed musical performers like Andy Grammer, Rachel Platten, and Jason Derulo to bring home “pre-covid-like” paychecks. In some cases, artists scored more revenue for a virtual TMG performance than they had been rumored to make for an on-stage concert “gig.” The projects TMG mounted during the pandemic also ensured that every crew member retained their regular wages despite the fact that numerous businesses were already closing down. For the Kurtz couple, braving the onset of the pandemic in 2020 was just part of doing their job.
Despite the success of The Mediatwist Group, its founders continue to bring in more projects and clients, maintaining their spot as an Industry Leader. Teaching companies to do away with traditional and ineffective media spending is something that they hope to continue for many years.
