Lifelong learning is an important notion that most successful business owners have adopted over the years. Admittedly, there is always something to learn and improve upon. Whether someone is starting out or on their wayward path to growing a business, learning is an important aspect that brings about immense value. However, there is a clear lack of credible educators and coaches in the industry, which Canadian company Think Meta hopes to change through innovation.
Think Meta is an international coaching platform for coaches and entrepreneurs. Founded in 2018, the thriving company has remarkably grown over the years, with an astounding client base of 50,000 all over the world and raking in $30 million per annum. In November 2022, the company announced its expansion to the United States in the hopes of capitalizing on the burgeoning coaching industry.
Based in Toronto, Canada, Think Meta is a premier mental health and life performance management platform that seamlessly connects aspiring business clients to expert coaches.
In a Forbes article published in 2018, market research firm Global Industry Analysts successfully predicted that E-Learning markets would reach $107 billion in 2015. Currently, Research and Markets has projected that the industry will triple in revenue by 2025, totaling $325 billion. Seeing the massive potential in the industry, entrepreneur and innovator Misha Saidov founded Think Meta to aid the massive influx of aspiring individuals making their dynamic entry into modern business education.
Misha Saidov is also the founder of IMCP (Institute of Metacognitive Programming), championing the discipline of MCP (metacognitive programming), a unique coaching technique exclusive to Think Meta that combines psychotherapy with life coaching. The MCP modality focuses on understanding current cognition and switches unsuccessful cognitive programs to those that serve people better in achieving desired outcomes.
Through his knowledge and expertise in dealing with people’s cognitive behaviors, Saidov developed “The Catalyst,” a learning program designed to help entrepreneurs, business owners, and business coaches of any level. To date, “The Catalyst” is the only program available in the industry that has successfully created business coaches without fail.
As Think Meta Founder and CEO Misha Saidov explained, “The Catalyst is for business coaches who want to coach the leaders of small businesses from 30 thousand to 30 million dollars with 3 to 250 people or business owners who have burned out and are choking on the load.”
Misha Saidov admits that the coaching process is more than just a robust structure that is easily replicated without thought. Think Meta has successfully proven that coaching is more than just a framework of ideas; it is a tailor-made process that utilizes human potential, creativity, and behavioral patterns to lead aspirants toward success and maximize their potential.
As such, Think Meta takes a revolutionary approach to equip coaches with the right tools they could use to aid others. “What I have seen to be the biggest problem of the coaching industry is that coaches are not products of their own products,” shared Misha Saidov.
What makes Think Meta so innovative is the fact that the company actually produces results before the team is comfortable with teaching others. This translates into experience-based teaching rather than following a rigorous structure and just passing down information.
Setting its sights on the booming US market, Think Meta is aggressively pursuing exponential growth yet again. Boasting a database of intuitive learning materials, valuable resources, and a seamless training program to boot, Misha and his team are extremely confident in the brand’s success.
“Our training program is structured according to the principle of a coaching square, meaning that it includes all the components for successful adult education (i.e., it includes personal transformation and working and exchanging knowledge with a group of equals, mentors, and heroes),” shared Saidov. “We feel that our past success with our program, plus the current growth of the coaching market, makes this the ideal time to move forward with the company’s expansion,” he added.
