In early 2022, Novacy’s inception became a pivotal milestone in the sales and revenue management domain, aligning with the age of technological revolution and catalyzing profound changes in the business ecosystem. A cutting-edge AI-powered behavioral intelligence platform, Novacy is revolutionizing the way B2B revenue teams close deals.
This transformative venture was propelled by the collective vision of its founders – Or Biderman, Uria Franko, and Yair Giwnewer. They embarked on a mission to revolutionize the dynamics between revenue teams and clients, introducing transparency, efficiency, and performance-oriented coaching into the sales pipeline.
The synergy between the trio serves as one of Novacy’s biggest strengths, each contributing a unique set of skills and perspectives. Biderman’s focus on strategic growth and operations, Franko’s managerial and technical expertise, and Giwnewer’s visionary approach and UX expertise create a well-rounded leadership. This diversity allows Novacy to make comprehensive and informed strategic decisions, ensuring that every facet of the business aligns cohesively for the benefit of their clients.
Or Biderman
The co-founder and CEO of Novacy, Or Biderman is the company’s frontman with over 12 years of invaluable experience in sales and sales management spanning various sectors, including B2C, B2B, and Enterprise. His leadership serves as the driving force behind Novacy’s commitment to harnessing behavioral intelligence for enhanced business outcomes.
Beyond his professional achievements, Or is a devoted family man who finds joy in his roles as a loving husband and proud father of two. The multifaceted approach to life that Or brings mirrors the diverse strategies employed by Novacy to address the complexities of the sales landscape.
Uria Franko
An entrepreneur and self-taught engineer, Uria Franko plays a pivotal role within Novacy, infusing the company with his passion for learning, adventure, and pushing boundaries. Uria’s journey is marked by the sale of his first company at the age of 23, shortly after completing service in a special unit in the IDF. This early success showcases his commitment to constant challenge and growth.
Growing up on a farm instilled in Uria the values of hard work and determination, principles that continue to guide his professional and personal life. His unwavering drive and determination are reflected in Novacy’s success, as he consistently seeks new opportunities to make an impact and foster growth.
Yair Giwnewer
A product leader and UX expert, Yair Giwnewer completes the trio of founders, boasting a wealth of experience in understanding, designing, and developing interactions between humans and technology. His 13 years of applied experience in both industry and academia, coupled with a rich psychology academic background, positions Yair as a visionary force within Novacy.
His passion for creating meaningful interactions between humans and technology aligns seamlessly with Novacy’s goal of merging behavioral intelligence with sophisticated sales strategies.
As Novacy continues to carve its path, the collective vision, diverse expertise, and unwavering determination of Or Biderman, Uria Franko, and Yair Giwnewer stand as a testament to their commitment to driving positive change in the industry. The company thrives on a dynamic approach, engaging users for feedback and refining features, all while remaining vigilant to emerging trends in AI, LLMs, and cutting-edge sales strategies. Its unwavering commitment to excellence positions it as a trailblazer, poised to redefine the future of sales and revenue management.
The trio’s ability to navigate the complexities of the business world while staying true to their values and vision solidifies Novacy as a force to be reckoned with, poised for continued success and innovation.
Published by: Martin De Juan
