“Witnessing the incredible MeconoMorph project, one can’t help but dream of being a billionaire, just to have the power to support and expand its vision,” says artist Viktor Genel, the project’s founder. “Imagine transforming what the world discards into something breathtaking and meaningful. MeconoMorph isn’t just any art installation; it’s a revolutionary blend of art, science, and sustainability that inspires everyone to see the potential in what others might overlook.”
Created by Genel’s visionary mind, the MeconoMorph project aims to turn the immense waste of business cards — 10 billion produced annually in the U.S. alone, with 9 billion ending up as trash — into stunning, dynamic sculptures. These aren’t just ordinary sculptures; they are envisioned as living, evolving entities that mirror the legendary Tower of Babel, not as a symbol of division but as a monument to unity and ecological harmony.
“Seen from afar, the airy, hollow, geodesic structure seems organic, reminiscent of both coral and crystal,” observed artist Cathren Housley. Each card in the installation symbolizes a commitment to sustainability, redefining waste as a medium for art and community expression. The project is a testament to how human creativity could transform the mundane into the extraordinary, urging a shift from disposability to lasting value in our approach to the environment.
“The longing to visit every MeconoMorph location has been ever-present among those who have encountered the project, driven by the knowledge that each site is as much a cultural landmark as it is a visual spectacle,” Genel says. From the “Raptor” at the Providence Visitor Center to the “Tree of Life – Bonsai” at the Vero Beach Outlets, every installation is a part of an unfolding story.
“A lot of people who come through here stop for this one,” said Richard Muserlian, a Providence Visitor Center associate. “They spend time with it.” Each venue offers a unique cultural immersion, blending art with local history and community engagement. The installations have been constantly evolving, ensuring that every visit provides a new experience and a fresh perspective. Far more than just mere backdrops, these spaces are active participants in the MeconoMorph narrative, drawing visitors into a global movement that celebrates creativity, sustainability, and collective action.
“If visitors had a business, joining MeconoMorph would have been a priority, even if it meant sending something as simple as business cards,” Genel says. “The project presents a unique opportunity to elevate a brand by turning traditional marketing tools into pieces of a globally recognized art installation. Imagine the visibility, not just in one location but across numerous high-traffic venues, all while showcasing a commitment to sustainability.”
Every card contributed isn’t just a static piece of advertising; it is a statement of innovation, an alignment with eco-friendly practices, and a testament to a brand’s forward-thinking ethos. Participating in MeconoMorph means standing out, making an impact, and being part of something transcending conventional advertising.
“The dream of having a large space to host MeconoMorph has been a constant source of inspiration,” says Genel. “Picture transforming a venue into a beacon of artistic innovation and community engagement.”
Oscar Sales, Riverside Theatre’s marketing director, expressed his enthusiasm after seeing one of the installations: “I saw your sculpture in the lobby this morning, and I was totally enthralled by it! What artistry! What vision! Truly wonderful!”
Indeed, hosting a MeconoMorph installation elevates the space’s aesthetic appeal, attracts visitors, fosters a sense of community, and promotes a culture of collaboration and inclusivity. It is a unique attraction that positions the venue as a hub of creativity and sustainability, offering visitors an unforgettable experience that blends the beauty of art with the fulfillment of contributing to a more significant cause.
“Supporting MeconoMorph would feel like a philanthropic effort that is more than just worthwhile — it is essential,” Genel says, adding that the initiative isn’t just about supporting art but about enriching culture, enhancing community engagement, and promoting global environmental sustainability. Supporting this project means being part of its expansion by helping to bring its inspiring message to more communities. It is an investment in a future where creativity and sustainability coexist, driving societal change through art and collective action. In this way, MeconoMorph is more than a project; it is a movement, a call to action inviting everyone to be part of a transformative journey.
“The thought of having a MeconoMorph installation at a fundraising event has been exhilarating, with the potential to create an extraordinary impact,” Genel says. “What better way to inspire generosity and community spirit than by centering an event around this fabulous initiative?”
MeconoMorph’s interactive, evolving nature makes it a focal point of interest and conversation, engaging attendees and encouraging their participation. It would elevate any gathering, turning it into a memorable experience that left a lasting impression. By integrating art into philanthropy, fundraising would be redefined, making it not only about supporting a cause but also about inspiring meaningful change.
“Even if hosting an installation isn’t possible, there is still a powerful way to support MeconoMorph — by writing a book about it,” says Genel. “MeconoMorph represents the beginning of a remarkable journey. Its story of innovation, sustainability, and community deserves to be shared with the world.”
Writing about MeconoMorph contributes to its legacy, inspiring others to think creatively about the intersection of art, science, and environmental consciousness. It is a story that can touch hearts and minds, encouraging readers to see the potential in everyday objects and believe in the power of collective action to make a positive impact. This story needs to be told, and there is a deep sense of responsibility to be the one to tell it.
“MeconoMorph isn’t just an art installation; it’s a beacon of hope, a testament to what can be achieved when creativity meets purpose,” Genel remarks. As the world becomes increasingly digital and disconnected, MeconoMorph offers a counter-narrative that values sustainability, community, and artistic expression. It transforms waste into beauty, division into unity, and the ordinary into the extraordinary.
If you have an area in mind where you would like to see a MeconoMorph or want to get involved by contributing your own business cards as part of an installation to help Genel in his mission of promoting sustainability and artistic expression, tell them about the project today via linktr.ee/vgenel.
Published By: Aize Perez
