As the go-to girl bridging the gap between real estate and social media, Madison Sutton knows just how valuable the influencer economy can be for the real estate industry. As a recognized, respected, and highly-adored face in the real estate space, Madison’s understanding of leveraging her online platform to move the needle knows no bounds – and thanks to 1060, her clients are reaping the rewards. 

Madison, a beloved member of SERHANT, has built quite an online following through her persona as TheNYCAgent, shaking things up on the east coast. And with the help of 1060, Madison is really at the top of her game. 1060 is the most innovative new real estate platform on the market, offering a ubiquitous approach for agents and clients alike through video-sharing experiences that allow users to experience properties on a whole new level. Madison’s marketing abilities are limitless, which is why her partnership with 1060 is the perfect pairing. 

The realtor and public speaker exclusively discusses why the platform is the industry’s natural progression into video-sharing and how accessibility, creating, and content are the future of real estate.

As a realtor actively engaging with clients and followers on social media, how has 1060 been organically integrated into your workflow?

So to no surprise, I’m a massive fan of video content. So using 1060 is a no-brainer, and finding new ways to reach buyers – or potentially new sellers is one of the principles I push. I feel confident saying that most New Yorkers are tired of the traditional platforms for home buying/selling. Having a platform dedicated to pushing this type of content – without compromising the agent or seller’s experience – is long overdue.

What is your favorite part about using 1060, and how has it benefited your career?

You’ll often hear me talk about the “HGTV Effect”; I grew up in a home where HGTV was always on. People love seeing what’s out there; I love the ability to see what’s going on not only in my market but others! Two million dollars gets you one thing in New York City and something extremely different in Texas. It’s fascinating. 

What are the biggest gaps that 1060 fills in your day-to-day?

I think the biggest tool agents can utilize is the ability to film in-app! It also gives a format for how you should film. The app gives you video slots, so you don’t have to worry about editing – which is extremely time-consuming and can be considered overwhelming. It’s almost like a “Fill in the Blank” way to film listing content!

How have your clients enjoyed interacting with 1060?

So far so good! It’s like Zillow and TikTok had a love child. The platform is easy to navigate – which is crucial. It’s almost a bit like a dating app as well; there’s no catfishing with video. It gives my clients a realistic view of the space, which contributes heavily to optimizing their time. It’s going to be a great tool to help minimize client burnout. Buying a home is an emotional process, and I want to make sure that I give my clients the most optimal – dare I say fun – experience I can!

How do you feel like 1060 is changing the future of real estate for the better?

I think 1060 offers an efficient way for agents to start getting into the world of video-based real estate content. It takes a lot of the guesswork out of it. It’s incredibly important for agents to get started in the space. I tell agents who may hesitate to start, “If you’re not doing it, your competitor is” this is a user-friendly way to get the ball rolling with a minimal time commitment.