By: Mj Toledo
Lithios Beverages, an exciting new beverage company, has officially introduced its line of lithia-infused mineral seltzers to the vibrant New York City market. The brand debuted at top retailers including Fairway Markets, Dumbo Market, Urban Market, Beyond Natural, Gourmet Garage, City Acres, Key Food, Foodtown, and Brooklyn Fare.
The success of Lithios in New York City has been nothing short of remarkable. Within days of its launch, the brand’s mineral seltzers were flying off the shelves, with retailers scrambling to restock their inventories. This unprecedented demand has validated the company’s strategy but also signaled a shift in consumer preferences towards more functional and health-conscious beverage options.
Lithios brand offers three delicious and refreshing flavors: Mixed Berry, Electric Lime, and Orange Mango. Infused with over 71 trace minerals and essential vitamins, It stands out as a health-conscious, functional beverage crafted to energize and revitalize.
Alexander Genzer, Co-Founder of Lithios Beverages , shared, “We are thrilled by the enthusiastic reception Lithios has received in New York City. Our combination of minerals and flavors offers consumers a refreshing, functional alternative that’s unlike anything else on the market.”
He added, “The positive feedback we’ve received from customers has been overwhelming. People are not only enjoying the taste but also reporting feeling more energized and balanced after incorporating Lithios into their daily routines.”
This successful New York launch marks the first step in Lithios’s ambitious expansion plans. The company is already in advanced discussions with major distributors to broaden its presence nationwide.
Tina Genzer, Co-Founder, revealed the inspiration behind Lithios: “The drink was inspired by a place in the Rocky Mountains that holds deep meaning for us, known for its mineral-rich waters and breathtaking natural beauty. Visitors often leave this place feeling refreshed and uplifted, and we knew we had to share that feeling with the world.” She shared the successful journey of transforming this unique mineral profile into a beverage, achieving the perfect balance of flavor and functionality through dedicated refinement and taste tests.
As Lithios continues to grow, the brand remains dedicated to sourcing the highest-quality mineral ingredients and maintaining the purity that sets it apart. With an emphasis on natural mineral content and healthy benefits, Lithios is tapping into the rising demand for functional beverages that align with consumers’ wellness-driven lifestyles.
The Founders attribute their early success to unwavering support from friends, investors, and a highly skilled team. Alexander Genzer expressed his gratitude, saying, “We are so thankful for the incredible support we’ve received in launching this product. With such a talented and experienced team behind us, this is only the beginning of our journey.”
He highlighted the diverse expertise within the Lithios team, from beverage industry veterans to nutrition experts and marketing specialists, all working in harmony to drive the brand’s rapid growth.
Building on its momentum, Lithios has already begun production of an exciting new product line set to launch next year, further expanding its functional beverage offerings.
For more information on Lithios and its products, visit www.drinklithios.com.
About Lithios Beverages
Lithios is a beverage company specializing in lithia-infused mineral seltzers, offering refreshing functional beverages designed to support wellness and vitality. Founded by Tina and Alexander Genzer who recognized the potential of lithia water as a unique beverage option, Lithios aims to reintroduce this historical water source to modern consumers.
The company’s mission is to provide consumers with a premium functional beverage that combines natural mineral content with refreshing flavors. Lithios positions itself in the growing market for health-conscious drink options.
The company’s product line includes three flavors: Mixed Berry, Electric Lime, and Orange Mango, each designed to appeal to different taste preferences while delivering the unique benefits of minerals.
Published by Tom W.
