By: Jordan Hunter
How can your company’s online presence be the key to attracting premier talent?
The Empathy Firm, spearheaded by brothers Grant Lira and Gavin Lira, offers invaluable insights into leveraging online media features to attract and retain high-quality employees. In today’s competitive job market, potential candidates often perform thorough online research about a company before deciding to apply. They scour Google for information about the company and its founders, scrutinizing its reputation and media presence.
This reality underscores the importance of a robust online media strategy, which can significantly enhance your hiring process.
Building Authority and Credibility
When candidates see that your company has been featured in prominent publications and major podcasts, their interest and enthusiasm to join your team skyrockets.
As Grant Lira puts it, “I’ve had several interviews where people have said, ‘I saw you guys have been in a lot of publications. I’ve read a few and it’s really impressive.’ Or, ‘I actually listened to a podcast with your founder before this interview. I really loved what they said about X.'”
These endorsements from media features not only bolster your company’s authority but also create a positive impression that can influence a candidate’s decision to apply.
And if a candidate doesn’t mention your media presence during an interview, a simple prompt can make a significant impact. Asking, “Have you looked up our company on Google yet?” and then offering to send them links to podcasts and articles can reinforce your company’s credibility.
Utilizing Media to Appreciate Current Employees
Beyond attracting new talent, leveraging media features is a powerful way to appreciate and recognize current employees. Highlighting team members in press articles or podcasts serves a dual purpose: it shows appreciation for their hard work and motivates potential candidates by showcasing a company culture that values and recognizes its employees.
Grant Lira advises, “You can say, ‘We make it a goal of ours to treat our team members well here. We’ve even helped get certain team members mentioned in national media because they’ve done such a fantastic job. Let me show you.’”
Sharing these stories during interviews can illustrate a supportive and rewarding work environment, making your company more appealing to premier talent.
Strategic Media Presence
Securing features in reputable publications and podcasts should be a strategic priority.
These media appearances not only enhance your company’s visibility but also serve as a testament to your industry leadership and expertise. When your company or its leaders are regularly featured in well-known media outlets, it builds a narrative of success and reliability that is attractive to high-caliber candidates.
A Comprehensive Approach
The Empathy Firm emphasizes that leveraging media features is one of the underutilized tactics in hiring. While attracting new business through PR is essential, acquiring the right team members often simplifies the process of securing new clients. A strong, talented team is the backbone of any successful business.
During interviews, incorporating stories of media recognition for employees can be a game-changer. For instance, sharing a podcast segment where a star employee is praised for their contributions not only honors that employee but also inspires potential hires.
This strategy not only showcases a supportive company culture but also sets clear expectations for excellence and recognition.
Final Remarks
In the digital age, a company’s online presence plays a crucial role in attracting and retaining talent. The Empathy Firm’s strategies for leveraging media features offer a blueprint for building authority, appreciating current employees, and attracting new ones.
By creating a narrative of success and recognition, companies can stand out in a crowded job market and attract the candidates.
For businesses looking to enhance their hiring process, the advice from Grant Lira and Gavin Lira is clear: invest in your media presence. Not only will it attract top-tier talent, but it will also build a stronger, more motivated team, ultimately driving your company toward greater success.
Published by: Martin De Juan
