Have you ever pondered how advertising may benefit a business? In a nutshell, it helps your company flourish.
Small company advertising benefits include acquiring new consumers and assisting you in selling more items and services to existing clients. It may also assist in improving order size, which can increase profitability. If necessary, advertising can assist shift outdated or bad impressions of your company. Advertising can also help you get recognition in your sector, allowing you to attract partners that can help grow your brand. Advertising indirectly boosts the growth of word-of-mouth referrals. The more new consumers you acquire through advertising, the more word of mouth those customers will spread.
Advertising promotes items and services to encourage viewers to purchase them. It is a marketing tactic that raises customer awareness of a company’s products and services while driving corporate growth. The Internet has transformed the advertising industry, taking it beyond conventional mediums like broadcast and print media and into the realm of social media. Businesses are increasingly competing fiercely to increase the impact of their advertising to raise awareness, boost sales, maintain market share, and build brand identity.
Word-of-mouth marketing has existed for as long as humans have communicated and sold products and services. Word-of-mouth advertising is seen to be the most effective. It possesses the required characteristics of excellent credibility, high audience attention levels, and warm audience reaction. Harmandar Singh is a Malaysian copywriter, columnist for several newspapers, publisher, humanitarian, anti-corruption activist, and professor.
Ham, as he is affectionately called, has done businesses and individuals famous and furious. He believed it was the ideal time to reflect on his path in an industry that is the trigger for commerce, surrounded by the coronavirus. Rainmaker is his life narrative, a synthesis of his thoughts, experiences, and interactions with others, presented in his way. He juggles the words like an acrobat, never stopping to polish a turn of phrase or try to improve the nuance in a sentence. At the end of the day, he can communicate what he wants to say with a single word.
Ham has received several accolades for the campaigns he has led; he has collaborated with top agencies in London, New York, Tokyo, Singapore, and Manila; he has organized significant events; he has put individuals in top roles, and he has acted as a broker for foreign corporations coming to Malaysia. He is the founder of Sledgehammer Communications, teaches at Taylor’s University’s School of Media and Communications, and has led Mercy Malaysia media missions.
There are various low-cost or no-cost ways to advertise, promote, and publicize your business. When you are successful enough to afford more complex advertising approaches, there are ways to measure how effective these methods are in business development. The main thing, as usual, is that the advertising does what it is supposed to do: encourage more people to buy more from your company.
Ham appreciates handling risks, whether in people, prospects, or expectations. He has been bestowing accolades for almost two decades. But getting one was a genuine surprise, especially from those outside his field. This ‘Outstanding SME Award 2017′ was about the organization’s people, not him, and he’s just standing outside, lurking in. He writes roughly 20,000 words every week. He is a skilled writer who has been writing for a long time. Ham was a writer for The Star for 11 years, created screenplays and advertisements, and has his weekly e-magazine, MARKETING Weekender.
Harmadar Singh was born in Bukit Besi, Dungun, Terengganu. When his father acquired a job at Associated Pan Malaysia Cement Sdn Bhd in Rawang, Selangor, his family migrated to Selangor. Despite having left the east coast state as a child, he claims to be a real Anak Terengganu at heart. Harmandar, who has a gift for words, quickly learned that the advertising profession matched his love of writing with concept generation, something he not only likes but also excels at. Sledgehammer Communications’ founder is also an adjunct lecturer at Taylor University’s lakeside campus’ School of Media & Communication.
In recognition of the International Advertising Association (IAA) Malaysia Hall of Fame’s 25th anniversary in Malaysia and its 80th year overall, Ham was admitted there in November 2018. Between 2011 and 2012, Ham was IIA Malaysia’s president.
