The Art of Being Human in Marketing: Dan Altenbernd’s Visionary Approach
In an era where the digital marketing landscape is saturated with brands vying for consumer attention, the need for authenticity and human connection has never been more critical. Amidst all the noise stands Dan Altenbernd, CEO of H2M Brand Haus, a disruptor advertising agency based in Fargo, North Dakota.
With a philosophy deeply rooted in creating genuine connections and fostering a team to break creative boundaries, Altenbernd has pioneered an approach that redefines traditional marketing strategies. Don’t settle for re-hashed positions and tired campaigns. Test the boundaries of a client’s risk level, help them take chances to get a reaction. Then monitor those reactions to ensure it effects the client’s bottom-line, sales goals and conversions in general.
H2M Brand Haus distinguishes itself as more than just a full-service marketing agency. Its goal is to provide a sanctuary for exceptionally unique creatives and strategists who are driven by the ambition to make a ruckus while refusing to be labeled as ‘average.’
This ethos is encapsulated in their self-description: “an ego-free agency not afraid to stick our necks out and help people understand why we all need to be different to make an impact.” Such a bold stance on creativity and uniqueness is rare in today’s fast-paced advertising world, yet it is precisely what sets H2M apart from its competitors. They can’t be held back by companies that don’t want to take chances to best understand their audience. H2M Brand Haus works with marketers that want to make a difference, shake things up, and understand that success will mean taking some chances – gambling a bit. After all, every marketing dollar spent is a gamble. If we all knew the magic marketing formula for success, we’d all have mansions in the hills.
Dan Altenbernd brings over 25 years of experience in marketing, business development, and client relations to the table. Yet, instead of focusing on his personal accomplishments, he prefers discussing the values and purpose driving H2M forward. His leadership style is characterized by several core motivations: fostering authentic client relationships through open conversations that encourage taking risks due to the built in trust; fostering a culture where individuals can express their best ideas with pride; and maintaining honesty, integrity, and transparency within the team and clients.
Altenbernd’s approach challenges conventional wisdom within the advertising industry. He believes that acting humanely—constructing magnetic brands powered by honesty and unique personality—is key to swaying current paradigms where advertisements are often seen as nuisances rather than engaging narratives. By prioritizing authenticity over aggressive sales tactics, H2M has managed to attract consumers actively seeking them out amidst a sea of noise. An ongoing comment from Altenbernd “Who cares about impressions and clicks if you aren’t making an impact for the client?”
The agency thrives on understanding that it cannot cater to everyone’s tastes but focuses instead on attracting customers, employees, and partners who resonate with their values. This strategy fosters a thriving ecosystem where like-minded individuals can connect over shared ideals.
Altenbernd is always navigating the balance between creativity and practicality —a task Altenbernd describes as somewhat “gray.” He emphasizes the importance of not sweating over client barriers or apprehension. “If we have clearly explained our rationale, and the client opts for a different direction, that’s fine. We’ve said our piece, we move forward with both parties respecting each other’s position. When you can have that type of back-and-forth relationship, that’s when you can really see success and share the wins together.”
Altenbernd’s leadership underscores an essential truth within the realm of business marketing—that humanity coupled with unique creativity isn’t just beneficial; it’s paramount for resonating deeply with your audience, employees, and clients.
www.instagram.com/h2mbrandhaus
www.facebook.com/h2mbiz
www.twitter.com/h2mbiz
Published by: Martin De Juan
