With COVID pandemic hitting the globe causing various restrictions, it also kept us apart from family and friends but we maintained those relationships via social media. In 2020, an average American adult spent over 3 hours per day on smartphone. In the meantime, brands using SMS marketing have grabbed the opportunity, making the consumers to utilize more mobile purchase options than ever. Between the span of March and April 2020, shopping apps reached 14.4 million downloads in US alone, reflecting the progressing future of brands utilizing SMS marketing.
SMS marketing is a form of direct marketing that uses text messages to send promotional, informational, or transactional messages to customers. It is an effective way to reach people quickly and easily and can be used to promote products, services, discounts, or other marketing messages. The benefits of SMS marketing for businesses include:
1. Reaching Customers Instantly: SMS messages are almost always read within a few minutes after being sent. This makes SMS marketing a great way to reach a better range of customers and get the words for their business out quickly.
2. Easy to Track and Measure: SMS marketing campaigns are easy to track, measure, and analyze. Companies can track the number of messages sent, the number of messages opened, and the number of messages that resulted in a sale or other action.
3. Low Cost: Compared to other forms of marketing, SMS marketing is incredibly cost-effective. In many cases, companies can send out tens of thousands of messages for a fraction of the cost of other marketing tactics.
4. Personalization: SMS messages can be personalized, allowing companies to send messages that are tailored to individual customers. This can help to increase engagement and boost customer loyalty.
5. High Conversion Rates: Studies have shown that SMS messages have higher conversion rates than other forms of marketing. This makes it an effective way to turn leads into customers.
In addition, with 96% of US adults owning a mobile phone, it’s no surprise that text messaging has become the preferred mode of communication for the majority of modern consumers. According to studies, 98% of text messages are opened, compared to only 20% of emails. Furthermore, the average Click-through rate (CTR) for a text message is over 9%, compared to Facebook’s average CTR of 0.9%. Everyone has easy access to text messaging, and they do not need to be “online” to receive it. As a result of the high engagement rate, SMS marketing is clearly a highly effective marketing tool for modern businesses. Taking advantage of the benefits of SMS marketing, a company named Textdrip has been invented.
Founded by Philip Portman in 2020, Textdrip is a business texting service provider that delivers a one-of-a-kind and all-in-one solution for businesses to automate customer communication and maximize outreach results through the use of drip messaging and artificial intelligence. Their services are capable of adapting to the constantly changing compliance guidelines of the FTC’s TCPA (Telephone Consumer Protection Act) and Mobile Carriers’ Regulations. Through the use of drip messaging and artificial intelligence, the company places a strong emphasis on providing a unique solution for businesses to automate their customer communication and maximize the results of their outreach efforts. Textdrip is the solution for assisting businesses in achieving maximum success and effortless lead follow-up. This is accomplished through the company’s unrivaled deliverability, CRM syncing compatibility, a plethora of additional features, a mobile app, and low costs.
As the traditional texting platforms had extremely low response rates because bulk messages were throttled or blocked by carriers, a better business texting platform was desperately needed in the sales industry. This is why Textdrip.com was created with the motive to provide a business texting platform with the best deliverability in the industry, as well as a clean and user-friendly interface that anyone, not just IT professionals, could use easily.
Textdrip pays the carriers as an A2P service to reserve bandwidth for your messages so they are never throttled. To avoid carrier blocks, the company ensures sending timed messages to multiple phone numbers. They examine the content of your messages to ensure the best possible return for businesses. In addition, if anyone requires a custom integration or solution, Textdrip usually completes the task within one working week and at a low cost with the help of their full-stack software development team on staff. Textdrip’s web, iPhone, and Android messaging apps are elegant native apps that are simple to use and include features that make the employees more productive.
The services of the company include RecruitDrip, a text-based applicant tracking system (ATS) designed specifically for the needs of small businesses. This system works flawlessly on the web, Android, and iOS devices. Users of RecruitDrip can accelerate the search for the top talent by leveraging the power of automation, which comes with gold-star deliverability and the best-in-class user experience. Another service is named Textdrip, an all-in-one solution that allows businesses to automate customer engagement and maximize the results of their outreach efforts through drip messaging and artificial intelligence. Their services can adapt to the ever-changing compliance criteria established by the FTC’s TCPA and the Mobile Carriers’ Regulations.
Textdrip enables businesses to achieve maximum success and effortless follow-up by providing exceptional deliverability, CRM syncing compatibility, a plethora of additional features, a mobile app, and low prices. Moreover, the Textdrip mobile app is available for both Android and iOS, and an online version of its browser extension is available for both Chrome and Firefox.
Following the ever-increasing trend of SMS marketing, Textdrip has gathered several awards under its name including, the Easiest to do business with – G2 Award – Fall 2022, High performer (Small Business) – G2 Award – Fall 2022, High performer – G2 Award – Fall 2022, and many more. With the growth in technological advancement, companies like Textdrip are the true trailblazers within advertising industry.
