Tatyana Davydov has been working in the lash industry for over 8 years. During this time, she opened a beauty salon on Madison Avenue tailored for New York’s businesswomen, who value their time and always want to look well-groomed. Her beauty treatments are designed to cater to the fast-paced lifestyle of modern women, meeting the growing demand for natural beauty with minimal effort and time investment. Tatyana shared with us who visits her salon, which procedures are popular among businesswomen, and how regular lash treatments can transform a woman’s appearance and make her life easier.
Tatyana, it’s a pleasure to meet you! Tell us, please, how did you start your journey in the lash industry?
When I moved to New York eight years ago, I faced the challenge of finding qualified lash extension specialists. Back then, the number of such salons was limited, and the quality of services left much to be desired. Additionally, appointments with leading specialists were only available two weeks in advance. These challenges served as a wake-up call for me. I decided to offer New Yorkers a solution that would save them from unnecessary effort and stress when getting their lash extensions. After training with leading experts from Eastern Europe, I began accepting clients in New York and sharing my knowledge with students, teaching them new techniques and approaches to the craft.
When did you open the Lashes and the City Salon?
The Lashes and the City studio was founded in 2020, after the COVID-19 pandemic. It was a difficult time: people were afraid to leave their homes, let alone visit public places. Ensuring the safety and health of our clients was of utmost importance to me.
As people began returning to their normal lives, to work, and to socializing, there was a strong demand for services that helped them look impeccable. It was a pleasure for me to be part of their transformation. Since then, our team has grown significantly, and now the studio has seven highly qualified professionals. Every day, we transform dozens of women, and it brings us great joy to see them leave with a smile on their faces.
Who is your target audience? What types of women mostly come to you?
I see many successful and self-sufficient women in my salon, including lawyers, financiers, and CEOs of well-known companies. They all strive to look flawless but don’t have time to spend hours in front of the mirror, as many of them balance careers with motherhood. New Yorkers highly value quality, speed, and comfort. They seek services that help them maintain a polished appearance for weeks. They don’t have time for compromises when it comes to quality and expect only the premier results.
What was your goal when creating the salon?
Our main goal is to relieve New Yorkers from the hassle of finding qualified specialists. We aim to make high-quality beauty services accessible everywhere, and we certainly want to be an integral part of this process.
Currently, we have one location at the intersection of Madison Avenue and 33rd Street, but we plan to expand and open new branches. My dream is to stroll through the streets of New York and see flawless work, knowing either it was done in our salon or created by our students.
Why do clients choose you? What makes you special?
We focus on delivering quality services by using carefully selected products to maintain the integrity and safety of our procedures.
Our team continuously explores new techniques and stays informed about the latest beauty trends to provide a range of modern options.
In addition, we create a cozy and friendly atmosphere in the salon, where every client feels special. We take an individualized approach, considering each client’s preferences and desires to create a personalized experience. The high number of returning customers reflects our commitment to providing quality service and building lasting relationships with our guests.
What benefits do you offer to clients?
I’d like to highlight several advantages that set us apart. First of all, we take an individual approach to each client, considering their preferences and style. If a client values natural beauty, we create a subtle look, and if they want a more dramatic effect, we give their eyes intensity and depth.
We don’t limit ourselves to lash extensions alone — we also offer eyebrow shaping and correction services, as well as free eyelash tinting, which adds depth to the gaze and creates a mascara effect, eliminating the need for daily makeup.
As a professional, I personally choose only high-quality materials for our procedures. My team regularly explores new techniques and evaluates materials to provide a variety of contemporary options.
Many of our clients are opting for the “natural beauty” trend, which complements today’s busy lifestyle and simplifies self-care routines.
Which procedures are most in demand among your clients?
The popular procedures in our salon are lash lifts, natural lash extensions, and soft, natural techniques for eyebrow permanent makeup. These services enhance natural beauty, helping to create a well-groomed and fresh look that many of our clients enjoy.
You mentioned that lash lifts are currently more popular than lash extensions. What are its advantages?
Lash lifts have been gaining popularity for their relatively quick process, usually taking under an hour, with results that may last for a few weeks. It gives lashes a natural, long look with a beautiful curl. The keratin used in the process makes lashes thicker and healthier.
Additionally, we apply black dye along the entire lash length, which gives the eyes expressiveness and brightness. It’s a great option for those looking to enhance their beauty with minimal effort.
What trends do you see in the lash industry?
Our clients choose the “natural beauty” trend because it accentuates their premier features, allowing them to look well-groomed with minimal effort. Women want to appear as though they naturally have long lashes and defined brows.
Our job is to help them achieve exactly that. We offer procedures that emphasize natural beauty and create an impeccable effect without requiring additional effort. In our salon, we strive to create an atmosphere where every client can embrace their individuality and beauty with confidence.
And of course, this stays between us – we take pride in helping you enhance your beauty.
You mentioned that you teach classes and demo classes for aspiring professionals…
Yes, every month we hold free demo classes where we demonstrate the proper techniques for our procedures on models.
Choosing a profession is an important step, and we invite anyone interested to learn more about our field. Many participants of these classes go on to become our students, giving us the opportunity to pass on our knowledge and experience to new talents. We are proud to support and develop the next generation of beauty industry professionals.
How can lashes and brows transform a woman’s appearance and simplify her life?
Healthy and well-groomed brows and lashes may change one’s appearance, drawing attention to the eyes and creating harmony in facial features. Well-shaped brows can visually correct the face shape, making it more attractive, while long, thick lashes add depth and mystery to the gaze. Additionally, well-kept brows and lashes boost confidence, allowing a woman to look fresh and natural without the need for complicated makeup.
What would you like to wish our readers?
If you’re interested in exploring options for your lashes and brows, consider signing up for a free consultation. Our specialists can guide you in exploring options to enhance your natural beauty and achieve your desired look.
Published by Tom W.
