Many companies underdeliver when building a brand that promises to “change the world.” But even as bikini and fashion brand Sunny Bunny Swim came to life, it remained unquestionably clear that making a change in the world was what the company wanted to do. Now a brand that has reached over twenty-one countries in record time is on its way to making an indelible dent in the world.
As the treacherous chapter that was 2020 came to a close, Sunny Bunny Swim did the unthinkable and provided over 143,000 people with free bikinis. The massive pay-it-forward program saw a total price tag of $9 million worth of products given away. As the world faced lockdowns and economic closures, the brand set out to bring joy and happiness to women everywhere the best way that they could by providing their top-quality products through one of the most extensive giveaway programs that fashion and e-commerce have ever seen in history.
The campaign started with a simple grassroots movement that would soon reach over 25 million people across various social media platforms, including TikTok and Instagram. Over four million people lined up to pick up a free product from the company. That rallying cry would help bring exponential growth to the brand, allowing them to thrive in one of the worst financial crunches in recent history.
Sunny Bunny Swim’s base operates out of California. In its earlier days, the relatively young swimwear brand ran out of a garage. But as the first batch of products launched, orders would start flooding in. It would take twenty people working four days straight just to fulfill the first batch of orders. Since then, it’s all been uphill for Sunny Bunny Swim. Much of that success comes from the intent to make a lasting impact that has not wavered since day one.
Today, the swimwear line has become a global sensation, crossing borders and nationalities with purchases pouring in from all over the United States and even some of the farthest third-world countries. At the core of the company’s promise is a commitment to the highest quality at the most affordable prices. Sunny Bunny Swim also proactively finds ways to give back to the community while also spreading a positive message of hope to all who ascribe to their principles and follow their journey.
Sunny Bunny Swim hopes that the company’s success will encourage many others who desire to launch their own passion projects and ventures by showing them the value of hard work, altruism, and ingenuity. While the brand has met its fair share of challenges, including early logistical concerns and business complications, the team behind the apparel line has chosen to bounce back every time by remaining persistent and dedicated to the mission and their customers.
Despite all that the company has accomplished, Sunny Bunny Swim will not be stopping anytime soon. it maintains that some of its best days still lie ahead. Sunny Bunny Swim hopes to launch a scholarship program by 2022 to help underprivileged youth get a better lease on life through educational benefits. To check out the brand and its top-tier products, visit its online shop and Instagram account.