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It is a universal truth that people need extra storage space regardless of fortune or status. Personal possessions and other items can build up over time and might require a new place. The need was eventually recognized, and there came a new industry of “Self-storage business.”
Self-storage businesses offer empty storage spaces for personal and business usage. These storage business units are flexible, holding any overflow at affordable prices and even on monthly payments.
Since the pandemic, the best bet in real estate has been that Americans need to store their extra stuff. Since then, self-storage companies have been big gainers from last year’s economic lockdown and quarantine period. Most people in the United States had evolved their storage spaces as offices or gyms, and they were in actual need of a room to stash inventory. As a result, tremendous growth was in self-storage businesses.
According to Mordor Intelligence Research, the self-storage market reached a USD 87.65 billion valuation in 2019. The valuation is expected to grow to $115.62 billion in 2025. According to this prediction, the compound annual growth rate would be at 134.79% over the forecast period of 2020-2025.
The market of the self-storage industry is hugely disjointed, with about three-quarters of assets owned and managed by independent operators with no more than one or two assets. Currently, the sector is one its full potential and still progressing.
One of the self-storage companies involves the Storage Group, which has already created a benchmark for other similar rival companies. They were the first ever to introduce ClickandStor®, the self-storage industry, to online rentals in 2011.
More About the Storage Group
Steve Lucas founded the Storage Group in 2010, the company’s chief executive officer and managing partner. Previously, he worked in several places. He did his graduation from the University of Central Florida. Lucas had come a long way until he joined The Storage Group.
The Storage Group (TSG) is one of the most popular advertising and marketing companies. It comprises a team of industry professionals with more than 50 years of expertise and experience. Moreover, it was the first ever to introduce ClickandStor®, the self-storage industry, to online rentals in 2011. The company enables cost-efficient services and products, providing a reliable customer experience through technology, marketing, and consulting. The company’s expertise in web presence boosts occupancy rates and produces higher returns on investment. The company provides several services, including website development, search engine optimization, pay-per-click advertising, reputation management, software development, and more.
The Storage Group previously partnered with the third-party management and consulting firm Harbor Storage Group LLC. Such a venture seeks advice regarding storage operations, best exercises and practices, maximizing profit, and optimizing rental rates. The venture facilitated the company with customized consultation programs and software solutions, enabling it to streamline its operations and revenue generation.
Steve Lucas; The CEO
Lucas started his career in 1993 as a director of Caribbean operations project executive in the San Juan Marriott Pool Project. He was appointed to perform and manage major engineering/construction building projects and open offices in San Juan, Puerto Rico. He is recognized for successfully completing a $1.5M project and managing the largest contract in the company’s history.
Later he became the Director Area Sales Manager of Aquatic Specialties Inc. in 1997. He used to perform daily operations while managing sales and marketing strategies toward ever-increasing profitability targets. He managed up to 35 team members, including sales representatives, office support, and subcontractors.
Priorly, in 2010 he worked as Director of Business Development in Powder Dynamics, Colorado. There he handled web and mobile application development responsibilities and developed automated training systems for sales and technical staff. Also, his accomplishments include custom video ad production, local airplay, custom video ad production, and local airplay.
In 2012, Lucas was a Subsidiary Manager of Marketing at PowerAppsThatWork.com, where he provided customized apps for businesses in a price range. Some of his clients include The Fort Collins Chamber of Commerce, Fort Collins Board of Realtors, Employment Solutions, Aspen Grove Vet Clinic, Recycled Cycles, Island Grill, Tooth Zone, Infinite Payment Solutions, Swoon Boutique, Raintree Athletic Club, and many more.
In 2013, Lucas worked as sales director in The Storage Group. His work was limited to developing sales systems, strategic partnerships, product offerings, pricing structure, solution methodology, and team structure. After a successful year, he was promoted to Chief Operating Officer in 2014. Lucas was appointed the Managing Partner of The Storage Group the following year. In his tenure, the Storage Group began providing the services of API Development, Progressive Web App Development, Responsive ADA Accessible Website Design and Development, SaaS Products, eCommerce development and logistics, server management, PPC and SEM setup and management, reporting and analysis of website stats, periodic account management, trade show speaking engagements.
