In the corridors of San Jose State University, a vision sparked as Frank Frausto listened to Doug Edwards, head of marketing at the then little-known startup Google, in his digital marketing class. Inspired by the promise of the internet revolution, Frausto knew that his career path was set: he wanted to be a part of Google. Just as the dotcom bubble burst and recruitment opportunities dwindled, Frausto seized a golden chance to join Google through a 12-week temp program when many companies were wary about hiring. His tenacity and skills stood the test in the face of stiff competition – only three out of 25 candidates, including him, landed an offer.
Navigating through the rapidly-growing tech behemoth on the global landscape, Frausto climbed up the ladder, pioneering roles and shaping strategies at Google for 15 years. Inspired by the challenge of uncharted territories, he transitioned from entry-level ad approvals to leading as one of the first Google AdWords Optimization Specialists. In his career, spanning 20 years in digital marketing, he has also worked on optimizing over 4500 marketing campaigns.
When Google realized the need for a robust sales team in 2008, Frausto stepped up armed with his knowledge and experience. Facing formidable challenges of convincing Fortune 1000 companies to allocate budgets from traditional channels like TV, print, and radio to digital channels, Frausto and his team had to construct their own process. His sterling performance and understanding of the ecosystem led him to frame Google’s trusted sales methodology: the Trusted Digital Media Advisor program. By becoming the head sales trainer for Google, Frausto played a pivotal role in the integration of over 200 new Googlers every week.
Fueling the expansion of Google, Frausto contributed significantly to scaling the Google Partners Program. By facilitating quality training, the same as Google’s own sales reps got, thousands of agents from organizations like Autotrader, Yellowpages.com succeeded in catering to millions of smaller businesses across the US. Speaking on behalf of Google at various networking events, conferences, and training sessions, he has enriched the digital marketing landscape.
Working with prominent brands like Ford Motors, Abercrombie & Fitch, Goldman Sachs, Tapout, Sesame Street, Bodybuilding.com, and Toms Shoes across two decades, Frausto has brought substantial transformation. His prowess in outlining the Customer Journey by striking the right message for the right audience on the right platform has marked him as a thought leader in the industry. Paving the path from traditional to digital marketing for hundreds of businesses, he has laid the foundation for their growth in the digital era.
Beyond Google, Frausto has embarked on the journey of digital entrepreneurship by founding his own marketing agency focusing on social and paid ads platforms. As a marketing consultant and fractional-CMO to various companies, he continues to apply his wealth of experience from the tech giant to assist others in their marketing strategies.
Frausto has until now built many bridges, from his first step into Google to leading a cutting-edge digital marketing agency. His valuable advice to others navigating the field is to be unendingly inquisitive and data-driven. As he quotes, “Always Be Testing. Data is King. If you don’t have a target going into a marketing campaign, you’ll never hit it.”
In his future, Frank Frausto sees himself helping exciting and innovative companies build and accelerate their marketing. His dream is to take everything he has learned from his 20-year journey and contribute to scaling the next “Google.”
Get insights and follow the inspiring journey of Frank Frausto on Instagram @frankfraustojr or by visiting his website at FrankFrausto.com.
