Shaniah Ashvini Navaratnam is a digital marketer and portrait photographer who has made a name globally with her exceptional work. She has worked for reputed corporations and start-ups, transforming the marketing landscape into a more creative one. Her work has been published in various notable publications, and she has gained attention and recognition for her photography skills too.
Shaniah is a senior digital marketing manager at luxury production company WiB Agency, and subsidiary Noted Collective, where she manages promotions for creative talent working with top-notch brands. Her proficiency in the digital marketing realm has been crucial in the inflow of job opportunities and economic gain of talent under WiB Agency. In addition, Shaniah has built fruitful relationships with the agency’s creatives and distinguished clientele, who have become keenly aware of her knack for innovation in marketing.
However, Shaniah’s desire to do more and make a difference in the creative industry led her to found Santulan Creative. Santulan Creative is a soon-to-be-launched creative and talent marketing agency that aims to give artists of all capacities the space to establish their name, connect with other creatives and businesses of various fields, invigorate their passion away from the perils of career-building, and find harmony through the community.
Noting the lack of access to artistic resources and opportunities in underprivileged areas across the United States, Santulan Creative focuses on using marketing efforts and mentoring programs to uplift these communities of artists. As a result, Santulan Creative is set to be home to over 70+ underprivileged creatives across the United States, who face socioeconomic barriers to acquiring job opportunities and resources to produce creative work, accessing relevant social networks for collaborative purposes, and attaining financial stability in their careers.
Major talent agencies often cast aside underprivileged creatives due to their lack of online presence and economic means. Santulan Creative exists to fill this gap in the talent agency realm, knowing the exceptional artists that have yet to come to light in low-income neighborhoods.
The agency will serve as a space for these creatives to receive jobs with the esteemed clientele they would have difficult access to otherwise, to connect with other creatives in the network to produce transformative art, to participate in Santulan-led art galleries and community events to bolster their reputation as artists, to contribute to a semi-annual magazine dedicated to increasing their exposure, and to be advocated for via digital marketing means (that which they will also receive training in) to garner more public attention to their work.
The digital marketing training these artists receive comprises new found skills and knowledge on how to use SEO (search engine optimization) tools, curate a personal website, utilize social media, analyze media metrics with data analytic tools, and send out mass email marketing campaigns to targeted clients. This training will be pivotal to getting them noticed by fruitful clientele. Furthermore, it can be further taught virtually via each artist’s social media platforms, assisting additionally vulnerable creative populations in their career paths.
Santulan Creative aims to showcase the art and talent of underprivileged communities of artists, including a fair representation of artists of varying races, gender, and ethnicity. This will combat the lack of parity in major US museums, which primarily boast white artists and men collections. Museum and gallery acquisition is one of the highest marks of an artist, so giving Santulan artists exposure in this light will strengthen their reputability and lead to more job opportunities, among other benefits.
Santulan Creative will also uniquely integrate an arts-mentorship program dedicated to solving the arts education crisis predominant in public school sectors and within larger at-risk youth populations. The talent represented in Santulan who participate as art mentors in the program will teach their craft to at-risk students of low-income districts in New York City, Los Angeles, and Chicago via leading in-person or virtual workshops and assigning creative projects to assess
More About Shaniah Ashvini Navaratnam
In 2022, Shaniah engaged in a remarkable role as a Social Media Marketer at the brand + marketing agency Farrynheight, founded by Farryn Weiner – an acclaimed marketing professional included in the 2014 Forbes 30 under 30 lists for Marketing & Advertising. Working amongst a group of leading female figures in digital marketing has given Shaniah significant credibility in her work as a brand architect to modern-day clientele.
Even at such an early point of her career, Shaniah was trusted to handle social media accounts for notable clientele alike to Academy-Award nominated actress Kate Hudson, alcohol corporation King St.Vodka, international wellness brands under the platform Shop Mayple, and W Hotels, among others. Shaniah excelled at performing the daily proactive engagement, curating digital Instagram story content, and managing the entire Mayple Tik Tok which required her to swiftly produce three videos daily to heighten engagement.
Shaniah scaled the Mayple Tik Tok to 2000 followers, 19.8K and a 48% growth rate with a viral video featuring Bella Hadid for non-alcoholic beverage brand Kin Euphorics that garnered over 537.6K likes. This denotes how Shaniah’s capabilities in digital marketing are extraordinary compared to most, as she garnered effective online exposure, consumer acquisition, and financial outcomes for leading international and U.S. corporations through her marketing efforts.
She even capitalized on her proficiency in photography to heighten up-scale restaurant chain & client Planta’s reputation in the food industry by capturing images of their new pantry line, which received immense social engagement on Instagram.
