By: Monet Anais
In an uncommon alliance, stand-out entrepreneurs Ianthe Mauro and Maria Tan have collaborated to address an often overlooked aspect of entrepreneurship–effective selling. Their new venture, named “Sell on Purpose,” manifests in the form of an empowering course aimed at equipping entrepreneurs, particularly those who brand themselves as misfits, with indispensable selling skills.
In a world that often spins around stereotypes, being a misfit can be both a badge of honor and a continuous challenge. These so-called misfits harbor exceptional acumen regarding money management and system operations, yet struggle when it comes to the art of making sales – an element absolutely vital to a flourishing business. These entrepreneurs, who feel they don’t align with conventional norms of selling, are people whom Maria and Ianthe are particularly eager to uplift.

Driven by their shared ethos of being distinctive entrepreneurs themselves, Mauro and Tan have positioned “Sell on Purpose” as a haven for business misfits. Imitating the role of fairy godmothers in a business scenario, they guide those who dare to deviate from the norm and encourage divergence that brings about innovation. Proudly declaring themselves disruptors, these business mavens advocate for carving unique pathways rather than treading the well-trodden, orthodox trails of entrepreneurship.
Leaning into the digital era, they’ve recently gained traction by offering free business consultations through Clapper—an intriguing social media platform. Their interactive live sessions present a golden opportunity for followers to absorb invaluable advice extracted directly from Maria and Ianthe’s combined experience of over 50 years.
Predictably, the launch of “Sell on Purpose” can be traced back to a glaring need—the persisting requirement for sales assistance among many aspiring and established entrepreneurs. Mauro and Tan have tailor-made this platform for individuals who feel ensnared by their current circumstances, offering them tools to grow beyond.
As technology increasingly dictates the business environment’s dynamics, these entrepreneurs are overhauling archaic business models. They’re amending them to adapt to the current landscape where digital prowess is key to unlocking persistent growth and robust scalability.
The strategy behind “Sell on Purpose” is a refreshing blend of traditional and contemporary approaches. It’s a 30-day program created meticulously to demand just two hours of a participant’s weekly schedule. In these sessions, Ianthe and Maria take the mantle of leading from the front, meticulously responding to students’ needs. The curriculum they’ve devised ultimately nudges the students to sell without the overwhelming feeling of doing so, marking a significant shift from the hard sell tactics of old.
This dynamic duo embraces a personalized and hands-on approach. A hallmark of their style is ensuring that incoming wealth seems less of a grueling struggle and more of an effortless consequence of effective practices. As they’re keen on crafting a closely-knit cohort, only 30 places are open, with seven spots already claimed. They exhibit great flexibility in terms of payments and emphasize affordability, eliminating considerable financial burdens potential participants might face.
Armed with an arsenal of experience, rooted in empathy, and driven by the mission to uplift fellow misfits in business, Ianthe Mauro and Maria Tan announce a clarion call to action. Aspiring entrepreneurs seeking to tighten their hold over sales and operation management should consider joining this transformative initiative: “Sell on Purpose.”
To learn more about the program and how it can revolutionize your entrepreneurial journey, visit maria-tan.com/sellonpurpose. Grasp this opportunity to redefine your sales skills, add new dimensions to your entrepreneurial ideas, and step up your leadership recognition.
The “Sell on Purpose” initiative truly positions itself as a haven for misfit entrepreneurs while promising a transformational journey towards better sales skills led by two of the industry’s finest. Regardless of the conventional notions, this narrative of ‘misfits’ continues to unfold, paving a path for countless others to tread courageously on.
Published by: Khy Talara