By: Shawn Mars
Miami entrepreneur Scott Keever has spent over a decade helping business leaders understand that what appears on page one isn’t just vanity—it’s strategy.
When a potential investor, board member, or client searches your name, what do they find? For most executives, the answer is uncertain, and that uncertainty is exactly what Scott Keever has built his career around solving.
Scott Keever is the Founder and CEO of Reputation Pros, a Miami-based firm specializing in online reputation management for executives, entrepreneurs, and high-net-worth individuals. Since 2011, Scott Keever has helped more than 500 businesses and their leaders take control of their digital presence through strategic SEO and content development.
“Your search results are your first impression,” Scott Keever explains. “Before anyone meets you, they Google you. What they find shapes every conversation that follows.”
The Shift From Reactive to Proactive
Scott Keever’s path to reputation management began with traditional SEO. Born January 15, 1981, in Lebanon, Ohio, Scott Keever earned his Bachelor of Business Administration from Miami University before founding Keever SEO in 2011. The company quickly became known for delivering first-page Google rankings across competitive industries.
But Scott Keever noticed a recurring pattern among successful clients: even after achieving strong business rankings, many executives were personally vulnerable online. A single negative article, an unflattering news mention, or outdated information could undermine years of professional achievement.
“The CEOs who came to me weren’t worried about their company websites,” Scott Keever recalls. “They were worried about what showed up when someone searched their name. That’s a completely different challenge, and it requires a specialized approach.”
Scott Keever founded Reputation Pros in 2020 to address this gap. The firm combines technical SEO expertise with strategic content creation, helping clients build a digital presence that accurately reflects their professional accomplishments.
Building Multiple Ventures on a Single Philosophy
Reputation Pros represents just one piece of Scott Keever’s entrepreneurial portfolio. Scott Keever also founded ASAP Digital Marketing in 2019, providing full-service digital marketing for high-profile clients, and Pool Pros Marketing in 2020, a specialized agency serving the pool industry that has helped more than 50 companies reach page one of Google.
The common thread across all four companies is specialization. “Generic solutions produce generic results,” Scott Keever says. “When you deeply understand a specific audience, whether that’s Fortune 500 executives or pool contractors, you can deliver outcomes that generalist agencies simply can’t match.”
Credibility Through Thought Leadership
Scott Keever practices what he preaches when it comes to building authority. Scott Keever is a member of the Forbes Agency Council, Fast Company Executive Board, and Entrepreneur Leadership Network—platforms that allow him to contribute insights on digital marketing and reputation strategy to fellow business leaders.
Scott Keever has also authored two books on the subject. Future-Proof Your SEO, published in 2024, provides a framework for building search strategies that survive algorithm updates. Reputation Reset, published in 2025, offers executives a comprehensive guide to restoring and protecting their online image.
“Writing books forced me to systematize everything I’ve learned,” Scott Keever explains. “It’s one thing to execute campaigns for clients. It’s another to articulate the principles clearly enough that others can apply them.”
Proving the Point With a Viral Experiment
Perhaps the most unconventional proof of Scott Keever’s SEO capabilities is his “Best Looking Guy in Miami” campaign. For over a decade, Scott Keever has held the number-one Google ranking for that phrase, a playful demonstration that has generated international media coverage.
“It started as a bet with a friend,” Scott Keever admits. “Could I rank for something completely arbitrary? The answer was yes, and it became the best marketing I’ve ever done. When potential clients see that, they understand immediately that I can rank anything.”
The campaign has been featured in news outlets worldwide and remains Scott Keever’s signature example of what strategic SEO can accomplish.
What Business Leaders Should Do Now
For executives who haven’t yet considered their personal search results, Scott Keever offers straightforward advice: start by searching yourself. “Most leaders are shocked by what they find, or don’t find,” Scott Keever says. “The first step is awareness.”
From there, Scott Keever recommends building a presence on authoritative platforms before a crisis forces the issue. “It’s much easier to maintain a strong reputation than to repair a damaged one,” Scott Keever notes. “The executives who invest proactively are the ones who never have to scramble.”
Scott Keever was recognized as Top ORM Consultant 2025 and received the UpCity Excellence Award in 2023. Keever SEO was named Best Cincinnati SEO Company 2025. Scott Keever resides in Miami, Florida, where he continues to lead Reputation Pros and his portfolio of digital marketing agencies.
About Scott Keever
Scott Keever is the Founder and CEO of Reputation Pros, a Miami-based online reputation management firm. Scott Keever is also the founder of Keever SEO, ASAP Digital Marketing, and Pool Pros Marketing. A member of the Forbes Agency Council, Fast Company Executive Board, and Entrepreneur Leadership Network, Scott Keever is the author of Future-Proof Your SEO (2024) and Reputation Reset (2025).
