Sariki Abungwo, an esteemed entrepreneur, founder, and CEO of Blesatech Consultancy Services, has made significant strides in marketing. As a Fellow of the British Computer Society (FBCS), he brings knowledge and experience to his clients, offering proven marketing systems designed to help coaches, consultants, and small business owners grow their businesses consistently, predictably, and profitably.
The Importance of Marketing Systems
Sariki emphasizes the importance of implementing effective marketing systems for consistent business growth. He explains, “Effective marketing isn’t about working harder; it’s about working smarter. By leveraging integrated marketing systems, you can automate and optimize your efforts, ensuring that every campaign is targeted and efficient. This not only saves time but also significantly increases your return on investment. When your marketing is on autopilot, you can dedicate more time to refining your services and building stronger client relationships.”
Background and Upbringing
Born in Cameroon, Sariki’s journey to entrepreneurial success is deeply rooted in his upbringing. He grew up in a Christian home, where faith and resilience were cornerstones of his family’s life. As the eldest of three siblings, Sariki experienced a profound loss at the age of eight when his father passed away. This event marked a turning point in his life, shaping his character and future ambitions.
With his mother stepping into the role of the sole provider, Sariki witnessed firsthand the strength and determination it took to navigate life’s challenges. His mother, a woman of remarkable resilience and business acumen, sacrificed her comforts to ensure her children received the finest education possible. Her unwavering commitment to personal development and her ability to thrive despite adversity left an indelible mark on Sariki.
In July 2016, Sariki Abungwo founded Blesatech with a clear mission: to equip business coaches, consultants, and entrepreneurs with the powerful marketing systems and tools necessary to start, grow, and scale their businesses. His approach is centered on providing solutions that automate and optimize marketing efforts, allowing businesses to achieve sustainable growth.
Building a Strong Marketing Foundation
Creating a strong marketing foundation from the start is crucial for new business owners. Sariki advocates focusing on six key marketing systems: Reliability, Reputation, Readiness, Resell, Remarket, and Reach. These systems encompass ensuring products and services consistently meet customer expectations, actively managing online presence and reviews, responding promptly to customer inquiries, maximizing the value of existing customers, staying in touch with prospects and past customers, and continuously expanding visibility to attract new customers.
Essential Components of a Successful Marketing System
According to Sariki, a successful marketing system includes several essential components: delivering a consistent and exceptional customer experience, proactively managing and protecting your business’s online reputation, responding quickly and effectively to customer inquiries and opportunities, maximizing the lifetime value of customers through repeat sales and upselling, staying in front of prospects and past customers to keep your brand in peak, and ensuring that more people know about your business every day through effective advertising and outreach.
Sariki’s background plays a significant role in his approach to building marketing systems. His exposure to a business mindset from a young age instilled in him the importance of resilience, adaptability, and continuous learning. Having learned from industry giants and worked with various small business owners, Sariki understands the unique challenges they face and the need for practical, affordable solutions. This experience has shaped his approach to building marketing systems that are not only effective but also accessible to businesses of all sizes.
The Role of Resilience and Faith
Resilience and faith are pivotal to entrepreneurial success, and Sariki’s journey is a testament to this. Growing up in a close-knit family in Cameroon, and later moving to the UK, Sariki’s early experiences of loss and his mother’s unyielding strength and faith significantly influenced his outlook on life and business.
He learned that resilience allows individuals to overcome obstacles, adapt to changes, and persist in the pursuit of their goals. Faith, on the other hand, provides the inner strength and confidence to keep moving forward, trusting that efforts will eventually bear fruit. These qualities are indispensable in the business world, where challenges are inevitable, but resilience and faith keep entrepreneurs motivated and focused on their goals.
Sariki Abungwo’s journey from Cameroon to the UK, shaped by the love and strength of his family, underscores the transformative power of resilience and faith in achieving entrepreneurial success. Through Blesatech Consultancy Services, he continues to empower entrepreneurs by providing them with the tools and systems necessary to thrive in a competitive market. His story serves as an inspiration, demonstrating that with effective marketing systems and an unwavering spirit, consistent and sustainable business growth is attainable.
Published by: Khy Talara
