Nearly every sales team has a gap between the top and bottom performers. For some companies, the imbalance of skill sets is stark– leading to a significant portion of that team underperforming. As a result, businesses leave substantial amounts of uncaptured revenue on the table.
At Practis, they’ve developed a next-generation learning platform that has proven to close the performance gap across sales teams by extending training into the field.
Co-Founder & CEO Edward Kerr explains, “Most training programs are incomplete. Not because they’re poorly executed but simply because they lack a practice component. Learners tend to get a lot of information at once and are thrust into conversational exchanges with customers before they’re ready to articulate what they’ve been taught. At Practis, we saw an opportunity to reinforce best practices by doing something obvious yet extremely impactful… capture the most successful conversations and share those communication methods with the rest of the team within a conversation simulator. It’s active learning— the practice of putting thoughts and theory into words.”
By pairing AI technology with automated roleplay, Practis delivers a one-of-a-kind training experience that can be shared instantly across an entire sales force – maximizing ROI and generating massive revenue increases.
Practis prepares a company’s sales team for crucial interactions using customer simulations and guided repetition. Its patent-protected software codifies and activates the client’s organization’s “best practice” external communications into scripted customer engagement scenarios. The front-line staff then utilizes an app-based consumer engagement simulator to engage with these scenarios. With a little amount of science education, they will internalize this information and be able to explain it with confidence and clarity.
In a recent case study, Practis was leveraged to reduce the performance gap across a national sales team. Kerr noted, “We worked with a company that had a significant portion of their sales team underperforming on the selling of an autopay plan. It was sort of complicated to explain to the customer, so the inexperienced reps either explained it poorly or were reluctant to offer it. All it took was some time in our conversation simulator for them to internalize a clear and concise way to articulate the message.”
The impact of integrating this software into their day-to-day operations was significant. After 30 days of using Practis, the average closing rate increased from 19.6% to 64%, and the corporation realized a 642x ROI. Reps could train from anywhere as the tech integrated seamlessly into their workday, provided on-demand learning opportunities via simulated real-world scenarios, and taught every rep precisely what to say when it mattered most.
Practis provides ongoing learning and training experiences where learners can improve quickly and effectively. Rather than a traditional LMS, Practis is designed to integrate into an employee’s workday naturally. Businesses can now capture and curate their company’s messaging directly from the source – their top sellers – and then ensure that everyone in the organization achieves fluency.
“We named the company Practis very intentionally because no one gets great at anything without practice.” Kerr explained, “Skilled professionals in many disciplines constantly practice (athletes, actors, musicians, etc.). Salespeople are no different. They must hone their craft to perform at the moment. Yet far too often, companies don’t support or insist upon continuous practice. Instead, they allow their people to practice on their customers.”
Practis has shifted the focus from passive, limited training programs (often facilitated during onboarding or once-a-quarter, all-hands seminars) to interactive learning opportunities done on the go and accessed anytime – even before interacting with a customer. People can quickly refresh their knowledge base, enhance their communication skills and navigate a winning conversation. Practis helps companies capture and compose their most impactful and recurring sales conversations into micro-learning modules that learners can engage with via instructional roleplay on mobile devices. In these virtual conversations, they can learn how to engage with customers successfully while maintaining a unified brand image.
Blazing a new trail with their next-generation learning platform, Practis delivers a first-of-its-kind training solution that yields tangible results. Before Practis, training solutions had fallen short of proving effective in such a short period of time and providing data that correlates to a direct monetary impact. For sales reps, it’s a chance to improve their skills, practice their techniques, and ultimately increase their earning potential. For organizations, it’s a way to protect their sales training investment by reinforcing their best practices at scale – teaching their workforce precisely what to say in any sales or customer service conversation.
Practis provides a fresh approach to moving forward by integrating lifelong education into the work experience of its staff members. Companies can close the skills gap and increase the revenue they know they are created for if they give their workers the ability to maintain their skills and industry knowledge at a high level.
To discover how Practis is helping companies increase their revenue with their groundbreaking, on-demand learning platform, visit www.gopractis.com.
