Business

Ruby Color: A Bold Vision in Self-Expression and Colorful Medical Supplies

November 9, 2024

Ruby Color, founded by Ruby Tartanian in 2022, has quickly made a name for itself as a brand that celebrates color, creativity, and inclusivity. With a commitment to creating products that allow people to express themselves more fully, Ruby Color offers a range of vibrant apparel and home decor items designed to break away from the conventional. The brand gives customers options that speak to individuality and joy. Tartanian, who frequently showcases her brand at the New York Abilities Expo, envisions expanding her product line beyond lifestyle goods and potentially moving into the realm of medical supplies—an area she believes could benefit from more color and style.

Tartanian’s journey is one of resilience, creativity, and empowerment. Living with neurological and endocrine conditions since childhood, she has faced and overcome unique challenges. This personal experience fuels her passion to make Ruby Color more than just a brand; she sees it as a movement that supports self-expression and provides additional options for those who may feel overlooked in conventional design spaces. With an associate degree in Psychology and ongoing studies in Business Management, Tartanian combines her knowledge of the human psyche with strategic business planning, which she believes gives her insight into understanding and reaching her audience.

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Photo Courtesy: Ruby Tartanian

Ruby Color’s existing collection of clothing and home decor is all about vibrant hues and bold patterns, designed to appeal to anyone looking to brighten their lives with more color. Tartanian’s products put a creative spin on everyday essentials, challenging the notion that utility must necessarily come at the expense of style. Her work reflects a commitment to inclusivity and individuality, which she believes can have a positive impact on her customers, inspiring them to express their true selves unapologetically. The brand’s following has grown steadily on Instagram and Threads (@ruby__color), where Tartanian regularly updates fans with her latest creations, upcoming events, and insights into her mission.

Now, Ruby Color is preparing to introduce colorful designs into the medical supplies market, with the goal of providing brighter alternatives to the standard options currently available. Recognizing that most medical products, such as colonoscopy bags and other necessities, are typically manufactured in subdued tones, Tartanian sees a possibility to empower people by offering products that align more closely with their personalities and preferences. “People want to accessorize, even in medical settings,” she says, emphasizing her intent to provide products that aim to inspire confidence and joy during challenging times.

Ruby Color’s journey into medical supplies also reflects Tartanian’s dedication to the broader community of individuals living with health conditions. She believes that design should serve everyone, not only through functionality but also by enhancing emotional well-being when possible. The introduction of colorful, personalized options has the potential to make a difference for those who rely on these products, helping them reclaim a sense of identity and personal style in a medical context. Tartanian sees this as an opportunity to demonstrate that medical products could reflect the diversity of the people who use them.

In addition to her business aspirations, Tartanian has always sought to support others in meaningful ways. In high school, she independently raised $250 for the National Junior Honors Society to help her classmates reach their fundraising goals, despite not being a club member herself. This early experience in philanthropy has carried forward into her current ambitions. As Ruby Color grows, Tartanian hopes to make regular donations to the Brain Injury Association of New York State (BIANYS), an organization that has been instrumental in her life. Supporting causes close to her heart is a meaningful part of her mission, and she aims to ensure that Ruby Color remains socially conscious as it expands.

The future of Ruby Color promises continued innovation, with Tartanian already exploring ways to expand her brand into new, impactful areas. In addition to medical supplies, her efforts to develop eye-catching designs for lifestyle items reflect her vision of making colorful, customizable products accessible to a wide range of people. Her story of resilience and her dedication to bringing color and individuality to everyday items make her a compelling figure in both the fashion and adaptive product spaces.

Ruby Color’s customers are encouraged to follow along as the brand grows, bringing more creative, expressive products to a larger audience. Tartanian invites fans to visit her website at www.rubycolor.art and to engage with Ruby Color’s social media on Instagram and Threads (@ruby__color) to stay updated on the brand’s latest developments. Through her work, Tartanian continues to champion self-expression, helping customers celebrate their individuality, even during challenging times.