In a world where sports management is often associated with high-stakes negotiations and flashy endorsements, Robert Mazin has taken a more thoughtful and personal approach. As the founder and managing director of 369 Sports & Entertainment, Mazin has built his reputation not on the glitz and glamor but on his steady, behind-the-scenes dedication to the athletes he manages. With over 300 clients, including NHL players, elite fighters, and world-class coaches, his approach is rooted in mentorship, trust, and long-term development.
A Mentorship-Driven Approach to Sports Management
For Mazin, managing athletes isn’t just about business—it’s about helping people. His style is less about making headlines and more about guiding athletes through the ups and downs of professional sports. Whether it’s a fighter preparing for a title bout or an NHL player navigating the complexities of their career, Mazin is there to help them stay grounded, focused, and prepared for whatever comes next.
“I’ve always believed that it’s not just about what happens in the ring or on the ice. It’s about who you become along the way,” says Mazin. This philosophy has made him a trusted confidant to many top-tier athletes, who appreciate his low-key but highly effective management style.
Collaborations that Shape Careers
While Mazin prefers to keep the spotlight on his clients, his collaborations with some of the most respected names in sports are worth noting. His partnerships with Sugar Hill, one of boxing’s most renowned trainers, and Dino Spencer, coach at Muhammad Ali’s 5th Street Gym, are great examples of how Mazin quietly connects his athletes with the best in the industry.
Take his work with rising boxing star Aleksei Dronov, for example. As Dronov’s promoter, Mazin has paired him with Sugar Hill to ensure he has the best training environment possible. But instead of boasting about the high-profile partnership, Mazin remains focused on Dronov’s growth, ensuring the young fighter has the support and guidance he needs to succeed on his own terms.
Mazin’s friendship with Dino Spencer further shows how his work extends beyond mere management. Their partnership isn’t about making a quick buck—it’s about sharing a mutual respect for athletes and helping them reach their full potential, whether in the gym or in the ring.
The Long Game: Managing Careers, Not Moments
What really sets Mazin apart is his dedication to the long-term success of his clients. He doesn’t just see athletes as short-term projects but as individuals with entire lives ahead of them. His work with Sean Skinner, a legendary hockey skills coach, is a testament to this. Under Mazin’s management, Skinner has expanded his influence globally, mentoring NHL players and refining the next generation of hockey talent. It’s not about chasing the next headline; it’s about building a career with lasting impact.
This same approach extends to the elite fighters and NHL players that Mazin manages. He has worked with notable athletes such as Noel Mikaelian, a world boxing champion, and Nikolay Shvab, an undefeated lightweight star from Kazakhstan. Both of these fighters have benefitted from Mazin’s unique combination of management expertise and mentorship, helping them navigate the intricacies of professional boxing while keeping their eyes on long-term success.
A Different Kind of Sports Management
Robert Mazin has carved out a niche in sports management that feels more genuine and less transactional. He isn’t one for flashy announcements or over-the-top promises. Instead, his steady hand and quiet influence are what his athletes appreciate most. He understands that his role is to guide, not to dominate, and to provide the behind-the-scenes support that lets his clients shine when it matters most.
Whether he’s working with a world champion like Noel Mikaelian, managing the next big name in boxing like Nikolay Shvab, or guiding an NHL player through their career, Mazin remains a calm and trusted presence. In a high-pressure industry, it’s his understated approach that continues to win the respect of athletes and industry insiders alike.
Published by: Nelly Chavez
