Business

Robert J. Smith Productions to Create Cialdini Institute Small Bigs Series on Influence: The Psychology of Persuasion

February 8, 2024

By Hetta Winchel

Robert J. Smith, the renowned producer and founder of Robert J. Smith Productions, has recently joined forces with Dr. Robert Cialdini, widely known as “The Godfather of Influence,” as a Founding Member of The Cialdini Institute. This exciting partnership aims to bring Dr. Cialdini’s work on influence and persuasion to a wider audience through a series of short films titled “Small Bigs.”

For three decades, Robert J. Smith has been studying and implementing Dr. Cialdini’s seminal book, Influence: The Psychology of Persuasion, in his own work and in work with his clients. As a result, he has developed highly effective strategies for each of Cialdini’s seven principles of influence and persuasion, which include Reciprocity, Liking, Scarcity, Authority, Consistency, Social Proof, and Unity.

Smith’s success in applying Cialdini’s principles is truly remarkable. He has achieved extraordinary results at major financial institutions such as Mutual of New York (MONY), AXA Financial, and The Equitable, where he ranked number one in worldwide production. These companies, with a combined workforce of over 220,000 financial advisors and support personnel, have benefited immensely from Smith’s expertise.

Notably, Smith has also made a significant impact at John Hancock where in 1992 he set a record that still stands to this day. Smith has also earned himself a place of honor when his name was engraved on a plaque on Madison Avenue, where New York Life, a prestigious American financial institution, is headquartered. This recognition is a testament to his exceptional achievements in the world of influence and persuasion.

Building on his remarkable track record, Smith decided to establish Smith Profits, a Robert J. Smith Productions company, to help businesses and professionals achieve similar success using Dr. Cialdini’s research on influence and his own proprietary action plans. These action plans are tailored to each of the proven principles of influence, ensuring maximum results for his clients.

One of Smith’s notable offerings is his affordable media strategy, which leverages Cialdini’s principle of Authority. By placing news releases about his clients over mass media, Smith guarantees that their stories are featured on prominent networks such as ABC, CBS, CW, FOX, NBC, and WGN, as well as other major media outlets worldwide. The results speak for themselves.

In a recent survey conducted in 2023 across all of Smith’s financial advisory firms, an aggregate closing ratio of 51% was reported before the implementation of Smith’s affordable media strategy. However, immediately after implementing this strategy, the combined closing rate skyrocketed to an impressive 77%. This represents a staggering 51% increase in sales across the board, demonstrating the remarkable impact of Smith’s approach.

Smith’s success lies in his ability to combine Cialdini’s principles with his own extensive experience and knowledge. Through Smith Profits, he has helped countless businesses and professionals achieve their goals by unlocking the power of influence and persuasion. By providing actionable strategies based on Cialdini’s research, Smith empowers his clients to ethically influence their customers and make better buying decisions.

The partnership between Robert J. Smith Productions and The Cialdini Institute is set to take this transformative work to even greater heights. With the upcoming release of the “Small Bigs” series, Smith aims to delve deeper into Dr. Cialdini’s principles, explaining their intricacies and outlining practical action plans that businesses and professionals can implement to achieve maximum results.

Dr. Robert J. Smith’s collaboration with Dr. Robert Cialdini and the creation of the Cialdini Institute’s “Small Bigs” series marks an exciting development in the field of influence and persuasion. Smith’s extensive experience and proven success in implementing Cialdini’s principles have positioned him as a leading expert in the industry. Through Smith Profits, he continues to help businesses and professionals harness the power of influence, enabling them to achieve remarkable results in their respective fields. As the “Small Bigs” series launches, audiences can look forward to gaining valuable insights and practical strategies that can transform their businesses and professional lives.

To learn more about Robert J. Smith and his work, visit his LinkedIn profile [www.linkedin.com/in/robertjsmithmfa/], official website [robertjsmith.com/], Robert J. Smith Productions [robertjsmithproductions.com/], and Smith Profits [smithprofits.com/]. You can also explore his YouTube channel [www.youtube.com/channel/UCJOKMeNSrpJHeWenZgAzSdQ] and IMDb page [www.imdb.com/search/title/?companies=co0599398]. Additionally, don’t miss out on his expert articles featured on Forbes [tinyurl.com/RJSmithForbesExpertArticles].